Bike

Outdoor

Health & Fitness

Strategy Consultant

Experienced Strategic/Business Planning, Sports Marketing & Finance Executive

As a strategic planning, finance, retail and consumer products professional, I have expertise in financial and competitive analysis, business modeling, product marketing, sports marketing and project management. I have successfully built strong consumer and business relationships in both start-up and global corporate environments. I have identified new business opportunities through detailed competitive analysis, created short and long term action plans, and successfully executed complex project plans. 

My deep sporting goods, retail, finance and consumer goods experiences have resulted in well-developed consulting, entrepreneurial, implementation, problem solving, negotiation, and team building skills

Skills:
•   All Finance functions through revenue and cost forecasting, budget compilation/management and P&L analysis, in addition to investment management and business valuation
•   Developing and managing marketing / merchandising plans including organization, product evaluation and selection, sales outlets, merchandising programs and licensing agreements
•   Management of procurement function – including vendor negotiation and international sourcing

Highlights:
•   Strategy: Created PUMA’s 5 year strategic business plans for US Soccer & Outdoor markets
•   Project Management: Negotiated and managed PUMA’s sponsorship of women’s professional soccer league including all performance and retail equipment, apparel and footwear management
•   Investment Manager: Generated 5-Year average annual returns of +14% for $320 MM retail/consumer focused asset management firm
•   Management Consultant: Formulated strategic sales, marketing, merchandising, and supply chain solutions for global retail and consumer strategy clients
•   Entrepreneur: Executive management team for start-up sports catalog/e-retailer, Soccer.com, that grew from 15 to 450 employees in 4 years. #124 on Inc. 500 list of private growth companies. Managed all merchandising and purchasing functions and created catalog/online content.

• Formulated detailed strategic business plan for international footwear distributor considering potential acquisition of global sports brand. 
• Created business and launch plan for start up consumer home goods business including competitive analysis, pricing & online strategies, and cash flow and financial projections.
• Provided financial planning advice to small business owners and individuals/families focused on retirement planning, estate planning and college funding. Licensed in MA, NH, NY, PA.

• Developed, launched, and managed cross functional five-year plan for $30 MM US Soccer business including detailed merchandising, marketing, distribution, and operational strategies. 
• Managed US sponsorship deals including Women’s Professional Soccer (WPS) & Oracle Racing Team/America’s Cup.
• Developed Outdoor category business plan & launch strategy for US market including merchandise management, trade shows, catalog and selling tools creation, operations planning, and financial reporting.
• Managed PUMA’s $70 MM US licensee partner relationships.

Soccer Business Unit Manager / Strategic Planning

•  Analyzed and valued publicly traded consumer and retail companies for value-oriented investment fund that grew 60% (from $200 MM to $320 MM) in managed assets in five years. 
•  Generated average annual returns of 14% and $43 MM in net gains for clients over five years.

Vice President, Investment Manager

• Formulated and implemented strategic sales, merchandising, and operations planning for multi-channel retailers and consumer packaged goods companies in PWC's Retail Strategy Group.

Management Consultant

• Increased sales from $3 MM to $50 MM as member of executive team that formulated long term strategic growth plan.
• Managed 9 person Purchasing and Merchandising staff of apparel, footwear and accessory buyers for $50 MM soccer specialty catalog and e-commerce company.
• Generated over $1 MM in vendor funded advertising revenues. Collaborated with vendors such as Nike, Adidas, and Reebok to support, build and position their brands in the US soccer market.

Vice President, Merchandising

• Member of executive management team responsible for creating both long-term strategic plan and day-to-day operational success of company that grew from 15 to 450 employees in three years.
• Managed day-to-day cash flow, budgeting, profitability and HR of firm that grew from $3 Million to $24 Million in sales in three years.
• “Inc. 500” award as one of fastest growing private firms in the US:  #124 (1993) and  #244 (1994).

Director, Finance

•  Analyzed financial statements and prepared $5 MM - $50 MM credit proposals for a $20 B bank.

Financial Analyst

Find out detailed information about Andy Logan, Strategy Consultant in Westford, MA

Andy Logan: Strategy Consultant in Westford, MA

Andy Logan

Independent Strategy Consultant

PUMA North America

KDI Capital Partners

PricewaterhouseCoopers

Sports Endeavors Inc. (Eurosport/Soccer.com)

Sports Endeavors Inc. (Eurosport/Soccer.com)

Midlantic Bank

Georgetown University

University of North Carolina at Chapel Hill - Kenan-Flagler Business School