Andy Logan


Experienced Strategic/Business Planning, Sports Marketing & Finance Executive As a strategic planning, finance, retail and consumer products professional, I have expertise in financial and competitive analysis, business modeling, product marketing, sports marketing and project management. I have successfully built strong consumer and business relationships in both start-up and global corporate environments. I have identified new business opportunities through detailed competitive analysis, created short and long term action plans, and successfully executed complex project plans. My deep sporting goods, retail, finance and consumer goods experiences have resulted in well-developed consulting, entrepreneurial, implementation, problem solving, negotiation, and team building skills Skills: • All Finance functions through revenue and cost forecasting, budget compilation/management and P&L analysis, in addition to investment management and business valuation • Developing and managing marketing / merchandising plans including organization, product evaluation and selection, sales outlets, merchandising programs and licensing agreements • Management of procurement function – including vendor negotiation and international sourcing Highlights: • Strategy: Created PUMA’s 5 year strategic business plans for US Soccer & Outdoor markets • Project Management: Negotiated and managed PUMA’s sponsorship of women’s professional soccer league including all performance and retail equipment, apparel and footwear management • Investment Manager: Generated 5-Year average annual returns of +14% for $320 MM retail/consumer focused asset management firm • Management Consultant: Formulated strategic sales, marketing, merchandising, and supply chain solutions for global retail and consumer strategy clients • Entrepreneur: Executive management team for start-up sports catalog/e-retailer,, that grew from 15 to 450 employees in 4 years. #124 on Inc. 500 list of private growth companies. Managed all merchandising and purchasing functions and created catalog/online content.