Outdoor

Regional Sales Representative

Performance driven Event Manager with 6+ years in event planning, project management, marketing and advertising management. Strong leadership skills with the ability to cultivate collaborative partnerships to increase growth, profitability, and successful events.



•	Directed overall PGT product sales across assigned territory (MN, WI, IA, ND, SD, NE, KS, MO)
•	Responsible for 160 accounts generating over $1 million in sales in 2014.
•	Maintained effective working relationship with customer service, marketing, and transportation/logistics to manage all aspects of customer experience.

•	Managed the sales and development of the Schwan Event Center and Sport Expo Center.
•	Directed event operations for over 100 corporate and social events per year, ranging from 50 to 20,000 in attendance.
•	Planned annual product launches, competitive comparisons, and ride & drives for automotive industry, including clients such as General Motors, Ford, Volkswagen, Hyundai North America, Bridgestone Tire, and Yokohama Tire.
•	Produced regional level tradeshows for government, education, and trade associations.
•	Developed sustainable budget models to increase overall profitability of events program.

Event Manager

•	Collaborated with Campus Development Manager to create and launch a series of outdoor-related consumer shows.
•	Produced 4 consumer shows per year that grossed average attendance levels of over 10,000.
•	Identified and implemented marketing strategies through the use of print, radio, and digital media platforms.
•	Responsible for brand management and consumer awareness of outdoor-related consumer shows.
•	Collaborated with communications team to drive internal promotion of outdoor-related consumer shows.
•	Managed the acquisition and support of major show sponsors and partners.

Marketing & Operations Manager - NSC Outdoors

Find out detailed information about Jeffrey Kapeller, Regional Sales Representative in Blaine, MN

Jeffrey Kapeller: Regional Sales Representative in Blaine, MN

Jeffrey Kapeller

PGT Industries, Inc.

National Sports Center

National Sports Center

University of Wisconsin-Stout