Scott Cramer

Scott Cramer

Art Director/Graphic Designer

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Summary

Artist / Creative Director * Corporate Design - I have designed several logos for multi-million dollar brands starting from initial concept to final design. This includes logos, apparel and print materials. * Event Apparel – Over the years I have designed hundreds of event t-shirts for the BMX, motorcross, motosports and extreme sports industry. Several designs have appeared worldwide. * Product Design – I have created numerous innovative and unique products from original concept to final production pieces in the r/c car, BMX and motocross industries. * Print Ads – I introduce the original design and concept of the ad to the art department and copywriters to ensure the final piece is exactly what we are looking for. * Photography – When photography is needed for print ads or product packing, I oversee and give creative direction to the photographer. * Video – I create the rough draft for the script and then work with the copy writers and video staff to create a video that captures the customer’s attention and imagination. Marketing Manager * Event Sponsorships – I was responsible for over fifty event sponsorships contracts per year and negotiated more coverage for our brands while also saving the company over 40% on budgeted costs. * Event Promotions – This would include the design of the display booth, travel to the event and working with the event promotors to gain the most exposure possible at the event. * Social Media – I was in charge of all social media responsibility including pre-live-post event press releases, promotion concepts and implantations and driving customers to our online outlets. * Print Ad and Product Design – Original concept design and creation would start with me to make sure the final product reached the intended customer. Team Manager * U.S. Team Manager – I was responsible for over four hundred team drivers nationwide. This would include and placing team product orders, weekly news letters and daily contact ensuring each driver had all the proper equipment and knowledge to represent our brands to the best of their abilities. * Race Event Support – I would travel to all major race events across the country to set up a team pit space to support all of our team drivers, customers and assure them of our companies support. * Race Team Budgets – From the first year that I took over all the race teams, I balanced all the spending and brought our teams in under budget each year while increasing the exposure for the brand. * R&D Testing – Because of my hands on knowledge of the product, I would work closely with the R&D department testing and evaluating product and then provide and in depth report. * FourFive Racing – I am the owner of the FourFive BMX Racing Team based out of Central Illinois which I am responsible for twenty riders that race throughout the Midwest. My art portfolio can be found at: https://www.dropbox.com/s/tny42nbrf7j8vwc/Scott%20Cramer%20Art%20Resume%20-%202014.pdf?n=38776336

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