Bike

Lifestyle

Outdoor

Skate

Snow

Motorcycles

Action sports

Furniture

Human powered mobility

Utility applications

Sport equipment

Survival gear

And social entrepreneurships.

Design Lead

Passionate and innovative product designer with diverse experience that includes:

-Protective Gear
-Sports Equipment
-Personal Transportation
-Product Graphics
-Packaging
-Brand Identity
-Freelance / In-house / Consultancy

As a designer, I cultivate an attitude of curiosity in which I am constantly searching and learning.  It's not uncommon for me to stumble across a solution for one problem while researching another. The key is keeping an open imagination about the re-application of features across industries and uses.

My process involves sketching many possibilities before getting my hands dirty testing, and manually working through the design options in the shop. For me, it's imperative to prove viability and explore ergonomics through sketch models prior to refinement. 

I love my profession; I design products that ignite the imagination. It is what motivates my holistic approach. I am passionate about product design, branding, graphics, illustration and packaging. I cannot imagine doing anything else.

As the design lead, I am tasked with laying the foundation for what becomes the look and feel of the brand. Being a part of a 40 year old company; I take pride in being able to stay true to that heritage, while still pushing innovation and remaining relevant to our core consumers.

Mid-level product designer.  I Receive briefs and develop original concepts for Vans and Pro-tec brands. Responsibilities include rapid ideation sketching, problem solving, design research and trend analysis. Then following through to fine tuning, graphics, colors & materials and manufacturing. Last but not least, my job (thankfully) includes product testing.

Designer for  Equipment Group

Learned the tenets of product design with a business-based, real world  perspective.  Graduated with honors. Studies included a focus on personal transportation and design research. Participated in trans-disciplinary studio for Bernhardt Design, in which my team's product was chosen to go into production.

Industrial Designer

Performed the duties of on-board mechanic, aerial gunner, and load master. I served for a total of five years and in that time I acquired the rank of Sgt. I served two tours in Iraq and one in Kosovo. In country I participated in a wide range of combat and non-combat airborne operations.  During my time in service, I learned skills that have served me well since: endurance, collaboration, leadership, self motivation and follow through.

Crew Chief

Find out detailed information about Daniel Yorba, Design Lead in San Diego, CA

Daniel Yorba: Design Lead in San Diego, CA

Daniel Yorba

Pro-Tec

Vans

Art Center College of Design

United States Marine Corps

Art Center College of Design