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I love being a father & husband. working in my garden keeps me challenged

Fit and balanced. location painting keeps me focused and motivated. playing golf with my wife & friends keeps the vitamin d levels up... sharing a nice cabernet with my wife keeps me sane.

Design Manager, CMF

WHAT I DO:

I lead my team through conceptualizing, researching and creating trend and consumer relevant aesthetic stories for electronic gadget covers. We build and present color merchandising presentations and product delivery strategies intended to differentiate per-door deliveries. I excel at overseeing these presentations and aligning the individual product categories to broaden our brands reach and consumer appeal.

I approach every project with an open mind. I study the assignment, analyze the marketplace and get close to my intended consumer. I don’t want to just scratch the surface, I want to get inside their head - looking for common bonds, habits, likes and dislikes, concerns and connections. I want to know what motivates them, what turns them on and what pisses them off... Most importantly, what they can’t live without


THE TOOLS I USE:
Mac/Adobe CC, Illustrator, PhotoShop, Bridge, Word, PowerPoint, etc...

PROVEN METHOD:
Listen & Learn
Establish Objectives
Generate Ideation
Refine Options
Deliver Best Solution

ASPIRATIONS:
I am inspired by leading highly creative, open-minded people. I'm looking to grow and diversify, both personally and professionally. I'm interested in working on different types of products and I'm intrigued by getting to know new and different consumers. I'm motivated to deliver authentic creative solutions to every challenge that confronts me.

CORE COMPETENCIES:
Extensive Global Brand Experience
Creative Team Building & Leadership
Deep Consumer Knowledge
High Profile Communication
Market Awareness
Inspiration Presentations
Concept Generation
Rapid-fire Creative Thinker

Established a new level of color strategy & merchandising for Adidas Basketball. Developed “Color Consumer” profiles to help the product team understand the mindsets and purchasing behaviors of our target consumers. Created per-channel blocking strategies and product delivery plans designed to maximize brand reach, sell through and profitability at retail.

Footwear Color /Trend Designer

Led this 800 million dollar category with insightful, trend and consumer relevant color and aesthetic stories. Created product differentiation through color blocking strategies, branding and graphics application. Developed year-long color marketing plans for key signature athletes - LeBron James, Kobe Bryant, Amare Stoudemire, Steve Nash, Jermaine O'Neil and others...

Footwear Color Designer (Basketball)

The notion of product color design was brand new at Nike during this period. I joined a small team of footwear design and marketing pro's and we dove in, creating this new business group. Over time the Color Design team grew to become the sophisticated and strategic organization is is today. 

While in this role, I managed all footwear product color within the Kid's business silo.

Footwear Color Designer, (Young Athletes)

Managed a team of Apparel Graphic Designers. Later, this role transitioned to capitalize on my  expertise in the screen printing industry. At this point I assumed charge of a large team of Graphic (color) Separators and support staff.

Design Manager  -  Sport Graphics

Managed a small in-house team of Apparel Graphic Designers. I also contributed as a Designer while in this role.

Graphics Manager

Winterland was an entertainment merchandising company. We designed and printed concert merchandise (Tee shirts, posters, etc) for big name touring acts. Clients included: Michael Jackson, Madonna, David Bowie, Garth Brooks, Janet Jackson, New Kids on the Block, virtually all the major acts during this period.

Art Director/Designer

Find out detailed information about John Dixon, Design Manager, CMF in Lake Oswego, OR

John Dixon: Design Manager, CMF in Lake Oswego, OR

John Dixon

Speck Products

adidas group

Nike

Nike

Nike

Esprit

Winterland Productions

Academy of Art University