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Snow

Streetwear

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Creative writing

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Graphic/web design

Learning new technologies

Senior Creative Services Manager

Strong leader who builds effective in-house teams, improves processes, and is a brand ambassador. Oversees the creation of powerful marketing materials and ensures materials are delivered on time and on budget. Implements new technologies that increase workflow and make a difference in a company's bottom line. Manages/updates all company digital assets and sites. 



MANAGEMENT: 

- Established the in-house creative services department 
- Manager of e-marketing team, overseeing employees and digital vendors (6 years) 
- Managed/art directed/copy edited 8,500+ projects. Est. cost savings: $10M 
- On-boarded 25+ new vendors 
- Created the company’s first internal job numbering/tracking system-2001
- Developed BSH’s first-ever digital asset management (DAM) system for dealer support-2002 
- Implemented company’s first project management system (Workamajig)-2007 	 
- Standardized processes for internal workflow, vendor contracts and bidding 
- Ensure all brand guidelines for multiple brands are strictly followed
- Support all internal teams 
- Produce and manage all company photo shoots 
- Managed international relationships with internal digital teams in Germany, Poland and Canada
- Managed four full-time employees and two full-time freelancers at department's peak 
- Manage Creative Services departmental budget 	

WEB 

- Manage BSH's Digital Asset M

-    Created marketing campaigns for business professionals. Conceptualized, wrote, designed, 
     photographed and managed printing of logos, brochures, POP. Art directed websites
-    Performed sales-related activities--list development, cold calling, meetings and presentations
-    Packaging and print production: Canon Computer Systems (1 yr. contract)
-    Photography: The Los Angeles Times (1 yr. contact), Sprint Communications, Bacardi, 
     Coldwell Banker, Laguna Design Center, Thermador (prior to employment), American Golf 
     Corporation, Pillsbury
-    Videography: Hired by German-manufacturer Bree Handbags to film their retail stores in Germany
-    Brochure writing/design: Waste Management (through ad agency, The Peterson Group)
-    Photo representation/production: Chase Manhattan Mortgage, Rusty Clothing, Jockey, 
     Casanova Pendrill, BMC Software, Foote Cone & Belding

Owner

-    Conceptualized, wrote, designed, photographed and managed printing of marketing 
     literature for real estate and mortgage professionals. Managed 40 clients at once
-    Materials designed were used as sample literature to market the company

Writer/Designer

-    Writer for international publication Entrepreneur Magazine
-    Selected twice to write Entrepreneur Magazine’s most prestigious feature “Editor’s Choice”  
-    Feature and column writer for sister publications Small Business Opportunities 
     and Entrepreneurial Woman
-    Copy editor for Small Business Opportunities magazine
-    Worked as a multi-publication photographer for the company’s art department

Staff Writer, Copy Editor

Find out detailed information about Karen Fadel, Senior Creative Services Manager in Laguna Niguel, CA

Karen Fadel: Senior Creative Services Manager in Laguna Niguel, CA

Karen Fadel: Senior Creative Services Manager in Laguna Niguel, CA

Karen Fadel

BSH Home Appliances

SourceOne Photography and Design

Hobbs/Herder Advertising

Entrepreneur Media

UCLA