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Assistant Media Planner

I'm an avid surfer/shaper who is looking for a chance to do something for a brand I'm truly passionate about.  I bring creativity and professionalism to the table, and am willing to do what ever it takes to get the job done.

Currently, I work as an Assistant Planner for a full service media agency in Los Angeles.  I work on the Hulu account, where our small team plans, implements, and maintains all offline media executions for both Hulu Brand and Content campaigns.  As an Assistant Planner I have a hand in most of the day-to-day operations undertaken by our team and am in constant contact with both client and vendors.  

I have a BA in Communication (emphasis on Marketing/Advertising) from the University of California, Santa Barbara.

I'm always keen to hear from colleagues, managers, or other creative humans, so please feel free to reach out if you'd like to connect!

• Planning/Strategy for Hulu (Brand and Original Content campaigns)
• Devise/execute campaign plans for all offline media channels (TV, Print, Outdoor, Radio, Cinema)
• Maintain quality day-to-day relationship with client/vendors in order to seamlessly execute campaigns 
• Use various research tools to estimate or determine media deliverables (eg. reach, frequencies)
• Deliver on countless client asks including research, data evaluation, vendor requests, post analysis, budget tracking, etc.

• Rotated through 2 departments - Strategy/Planning and Local Buying
• Worked as a part of the strategy/planning team for the Hulu account
• Assisted in preparing buy authorizations, updating clearance grids, and issuing traffic instructions
• Built campaign specific Powerpoint presentations, budget flowcharts, and post-reports
• Compiled and analyzed consumer data regarding reach and targeting efforts through MRI
• Worked as a part of the Local Buying team in planning and purchasing cost effective local ad space 
• Coordinated with local station reps regarding avail requests, spot confirmations, invoice requests, credit memos, discrepancy resolution, and post-logs

Media Trainee

• Member of a team responsible for the planning and execution of the California Wine Festival
• Responsible for creating and implementing a new social media strategy and plan
• Held sole responsibility for content development/implementation across all social media platforms
• Worked with over 50 vendors/sponsors regarding advertising and promotional opportunities • Trained and managed over 100 volunteers prior to and during CWF events

Marketing & Public Relations Intern

•	Assisted in the preparation and execution of game day operations for the 2014 USPA Polo season
•	Oversaw a team that welcomed 1,000 guests each Sunday from May through October
•	Directly assisted the Event Coordinator in setting up 8 private event tents weekly
•	Collaborated with Event Director regarding social media and  helped formulate that plan
•	Created marketing collateral for Sunday Polo

Assistant Event Coordinator

•	Worked directly with venues, artists, and sponsors to coordinate and execute day-of operations
•	Aided in the long-term and short-term planning and production of concerts and events
•	Promoted concerts and events throughout Santa Barbara County with the help of a promotion team

Concert/Event Production Intern

•	Developed content and managed Facebook pages for 2 company locations
•	Managed Instagram accounts for 3 company locations
•	Updated and coordinated events calendar for 2 company locations
•	Created and submitted event postings to over 45 media outlets
•	Promoted events throughout the Central Coast region, developing numerous media contacts

Marketing Intern

• Contacted upwards of 15 leading business and tech media outlets regarding advertising opportunities
•Devised numerous contests, promotions, polls, and other “user involvement” methods designed to boost customer interaction
• Assisted the creative team in identifying new channels of brand communication and promotion
• Analyzed internal and external blogs and social media outlets before developing a proposed social media and blog redesign plan

PR/Marketing Intern

•	Helped coordinate initial product launch event featuring 1 local business and 3 local musical acts
•	Analyzed and compiled data on competitors and successful startups
•	Worked as a part of a team to assess the competitive climate of music related startups
•	Formulated ideas for community outreach opportunities in regards to Isla Vista and UCSB

Intern

Find out detailed information about Joe Della Maggiore, Assistant Media Planner in Los Angeles, CA

Joe Della Maggiore: Assistant Media Planner in Los Angeles, CA

Joe Della Maggiore

Zenith Media

Zenith Media

California Wine Festival

Santa Barbara Polo & Racquet Club

RedEye Presents

Figueroa Mountain Brewing Co.

ONTRAPORT

Project Snowball

Universidad de Salamanca, Spain

Universidad de Salamanca, Spain

University of California, Santa Barbara

University of California, Santa Barbara