Lifestyle

Outdoor

Tech

backpacking

Design

Sports

Technology

Fly fishing

Administered Wordpress CMS website.  Responsibilities included overseeing host migration and responsive redesign. 

Designed brochures, magazine ads, tradeshow banners, sales flyers, e-blast campaigns and product manuals.

Researched keywords using Google Analytics and Google Trends. Utilized Google Adwords and Bing Ads to increase web traffic through PPC web advertising campaign. Linked Analytics and Adwords to measure value of campaign.

Wordpress Admin, Marketing & Graphic Design

Administered Shopify e-commerce website. Responsibilities included adding products, managing inventory, and modifying templates through Liquid markup language. 

Implemented SEO that brought domain to Google’s front page for multiple national keywords.

Ran social media marketing campaign by creating and publishing content daily for Facebook and Instagram.

Photographed rifles and edited pictures using Adobe Photoshop to create an online catalog that was a key marketing tool.

Shopify Admin, Marketing & Graphic Design

Utilized agile project management to develop an employee portal (extranet) built on SharePoint Foundation 2010 providing users within the organization access to key information through HTTPS forms authentication.

Worked in SharePoint Designer to customize templates, pages, webparts, and forms using HTML and CSS to meet individual department’s system requirements. 

Finished implementation of portal by creating documentation and training of admin users in the organization through webinars and hands on instruction.

Created Business Intelligence reports from remote heavy equipment data designed to help the equipment manager make decisions based on fuel consumption and machine idle time.

IT Contractor

(extranet project above with Envirocon; finished prototype with Wash Corp and was hired by Envirocon to complete implementation)

Intern

Find out detailed information about Will McCall,  in Missoula, MT

Will McCall: in Missoula, MT

Will McCall

Aqua Creek Products

Snowy Mountain Rifles

Envirocon

Washington Business Services

The University of Montana - School of Business Administration