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Results oriented sales executive with extensive experience in developing new business opportunities within the retail industry. Broad industry knowledge developed through years of selling both products and services to many top national, regional and local retailers. Experienced in listening to customers, identifying specific opportunities and developing solutions that exceed customer expectations while achieving company top and bottom line goals and objectives.


HIGHLIGHTS OF QUALIFICATIONS

•	Over 15 years of sales management experience with continuous success in exceeding revenue and profit objectives through managing and developing sales teams and key client relationships.
•	Experience in executive level sales interactions and presentations.
•	Multiple channel sales experience; grocery, mass, pharmacy, club, home center, convenience and dollar.
•	Consistent track record of strategic planning to increase market penetration and sales leading to achievement of aggressive quotas and meeting short and long term business goals.
•	Excel at identifying unseen new business opportunities and developing strategies to successfully align them with company and client business goals. 
•	Experienced in identifying emerging growth opportunities and in aligning them with company and customer needs.
•	Exhibited strengths in marketplace analysis, competitor/trend assessment, industry structure and direction.


INTERACTIONS CONSUMER EXPERIENCE MARKETING, SAN DIEGO, CA            6/2008 - PRESENT
       (A DAYMON WORLDWIDE COMPANY) 

        Director of Business Development
•	   Identify, target, pursue and close new long term business agreements across multiple company service offerings for world’s largest consumer experience marketing company.
•	   Services include in-store product demonstrations and experiential marketing services, outdoor guerilla marketing activities, mobile tours, and consumer insights.  
•	    Large client base of top North American retailers spanning multiple channels of trade.
•	   Successfully closed new business agreements with many leading national, regional and local retailers: Albertsons LLC, Save Mart, Weis Markets, CVS, SUPERVALU, Winn Dixie, The Fresh Market, and Hy Vee.
•	   International sales experience; researched, identified and secured major new business agreement with leading Panamanian grocery retailer.
•	   Effectively developed several flexible busin

Director of Business Development

THE FIREHOUSE BREWING COMPANY, SAN DIEGO, CA                                                        5/2006-6/2008

	Director of Sales 
	•    Manage sales department; responsible for hiring, training, coaching, and incentivizing sales team.
•    On-premise and off-premise account management.
	•	Distributor relations management; handle all communications with distributors, product orders, price promotions, product quality management, sales incentives, market surveys and chain store authorizations.
	•	Corporate chain sales; responsible for all new and existing on-premise and off-premise chain authorizations, price posting, scan activity and developing strong relationships.
	•	New Corporate accounts opened: Vons/Safeway, BevMo, Stater Bros., Sam’s Club, 
Save Mart, Albertsons, Cost Plus World Market and Applebee’s.


Director of Sales

MESA DISTRIBUTING COMPANY, San Diego, CA      	                                               9/1999 – 4/2006

District Sales Manager
•	Supervise over $15M in annual account revenue of major beer, wine, water and soda brands to San Diego area On and Off-premise retailers.
•	   Successfully developed retail accounts selling 1.2M units/year. 
•	   Managed board market, chain stores, C-stores, military and on-premise accounts.
•	Manage and train Field Sales Associates ensuring customer service initiatives are followed and    marketing, distribution and sales goals are met and/exceeded.
•	   Sales team consisted of 6 Territory Sales Representatives and 5 Merchandising Support Associates.
•	Initiate and cultivate account relationships through specific sales plans netting productivity increases.  Oversee Sales Associates’ client development, averaging 50 to 60 accounts each.	
•	   Successfully developed retail accounts selling 1.2M units/year. 
•	   Awards: Top “Sales Dominator” District Sal

District Sales Manager

RALPHS GROCERY COMPANY, San Diego and Los Angeles, CA      	                                   1988 – 1999

Store Operations Management
•	   Managed a diversified range of 12 store locations across Southern California.
•   Supervised store associate teams ranging from 60-225 members.	
•   Directed purchasing, managed fresh and center store departments, shelf/inventory, front end and all vendor in and internal display activity.  
•   Customer relations and handle company funds. 
•   Developed store associate incentives designed to elevate in-store customer experience and achieve specific department product sales goals.


Store Operations Management

Find out detailed information about Brad Baxter,  in Carlsbad, CA

Brad Baxter: in Carlsbad, CA

Brad Baxter

Interactions Marketing

The Firehouse Brewing Company

Mesa Distributing Company Inc

Ralphs Grocery Company

San Diego State University