Brad Baxter


Results oriented sales executive with extensive experience in developing new business opportunities within the retail industry. Broad industry knowledge developed through years of selling both products and services to many top national, regional and local retailers. Experienced in listening to customers, identifying specific opportunities and developing solutions that exceed customer expectations while achieving company top and bottom line goals and objectives. HIGHLIGHTS OF QUALIFICATIONS • Over 15 years of sales management experience with continuous success in exceeding revenue and profit objectives through managing and developing sales teams and key client relationships. • Experience in executive level sales interactions and presentations. • Multiple channel sales experience; grocery, mass, pharmacy, club, home center, convenience and dollar. • Consistent track record of strategic planning to increase market penetration and sales leading to achievement of aggressive quotas and meeting short and long term business goals. • Excel at identifying unseen new business opportunities and developing strategies to successfully align them with company and client business goals. • Experienced in identifying emerging growth opportunities and in aligning them with company and customer needs. • Exhibited strengths in marketplace analysis, competitor/trend assessment, industry structure and direction.