Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Health & Fitness

Completed the implementation of a new website platform, Magento, including transferring all online products and assets from .NET and the graphic design for the home and content pages, which significantly increased visitor traffic.

MARKETING COLLATERAL
Rebranded Smarthome through a marketing collateral redesign, including new logo creation, redesign of website home and content pages, refreshing its 96-page print catalog and redevelopment of assets for the 2015 CES tradeshow.

WEBSITE MAINTENANCE
Increased daily website traffic 15% over four months by updating website content daily, enhancing SEO techniques, and incorporating real-time product and pricing updates. Updating website content creation included the creation of banner ads, landing pages, blogs, social media, product video and email blasts.

STRATEGIC PLANNING
Managed online sales and promotion plan with a $1.5 million annual budget, which exceeded online sales targets for Google Adwords campaigns, online affiliate marketing, new catalog production and social media give-a-ways.

WEBSITE ANALYTICS
Detailed key metrics of website traffic for senior management by creating a weekly report highlighting changes in significant market indicators.

Webmaster

Redesigned website and other marketing collateral to improve brand identity by converting brand aware customers into brand loyal customers and enabled sales growth from $6.6 million to $9 million annually in two years.

BUDGETING
Created and managed $800,000 annual budget that empowered the promotion of new products, increased brand awareness and drove brand preference through tradeshows, print advertising and online marketing collateral that supported the sales team.

MARKETING COLLATERAL
Enabled 36% sales growth over three years by redesigning and producing an 88-page catalog, developing a product selection guide, creating press releases and media kits for new product launches and overhauling 60 product data sheets to include success stories and cross-selling of complementary products.

WEBSITE
Tripled monthly web traffic visitors in three years through SEO, the production of educational videos detailing product enhancements and best installation practices, and incorporating real-time product and pricing updates.

VENDOR RELATIONS
Developed relationships with key distributors, including Amazon, Grainger, and Allied Electronics, managed teams at distributor tradeshows and maintained continuous vendor communication through e-newsletters.

ANALYTICS
Tracked website traffic through Google Analytics and generated a monthly report highlighting key statistics in an executive summary for senior management.

Market Communications Manager

Successfully boosted the number of participants in clinical trials by 20% annually through targeted online marketing and the tracking of results.

ONLINE ADS/WEBSITE
Created and tracked success of traditional and online marketing efforts, including print, radio, SEM and banner ads to attract new study participants to fulfill current and upcoming trials. Designed effective landing pages for new clinical studies, which provided information to study participants and captured data for new patient enrollment.

SOCIAL MEDIA
Launched weekly initiatives on Facebook and Twitter to raise awareness of upcoming clinical trials among followers that had participated or shown an interest in the past.

Marketing Coordinator

Directed print and online advertising campaigns that helped facilitate a 5% or $2.5 million increase in annual sales.

PRINT ADVERTISING
Created advertisements and coordinated placement for national publications, including industry specific magazines, which included planning the layout, writing copy and taking product photographs.

CATALOGS
Designed covers and supervised layouts created by art departments of monthly and annual catalogs that ensured compliance with company standards.

Advertising Coordinator

Find out detailed information about John Cox,  in Huntington Beach, CA

John Cox: in Huntington Beach, CA

John Cox

Smarthome

Flowline

West Coast Clinical Trials

Chattanooga Shooting Supplies

The University of Tennessee at Chattanooga