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Digital Producer

Digital marketer by day, storyteller for life. I love to share my stories through the eyes of a camera. I'm primarily self taught through personal experiences but also hold a bachelors degree in marketing where I learned to communicate digitally and build communities that provide value.

• Relaunched iconectiv.com. 
• Relaunched social media strategy. 
• Developed monthly reporting for 8 iconectiv digital properties.

• Manage social media accounts including but not limited to Twitter, Facebook, Instagram, Snapchat, Reddit and YouTube totaling in over 2.9 million followers.
• Drive vertical content strategy specifically for Instagram Stories.
• Photo and video editing content
• Create, distribute and report on Facebook advertising campaigns for product launches, announcements and various communication needs.
• Maintain entire social media budget.
• Continuous optimization of ads and posts to ensure discovering the most effective and efficient ways of delivering communications.
• Research and utilize emerging trends and features to better deliver content over all channels.
• Pitch new content ideas supporting emerging platforms and features.
• Work with stakeholders in all countries and regions to help distribute content across all Sennheiser and partner channels.
• Global event preparation, monitoring, engaging and execution.
• Community management on all platforms.
• Influencer Marketing Manager: Identify, engage and deliver Sennheiser products to influencers based on calculating engagement rates to tell the story of the brands product.

Social Media Manager


•Managed, tracked and processed all content from receiving to publishing for verizonwireless.com/news.
•Created and managed weekly and monthly content calendar.
•Developed creative social strategy for @VerizonNews which increased number of followers by over 105% and grew engagement by over fivefold. 
•Managed @VZEnterprise social distribution on Twitter and LinkedIn.
•Managed agency relationships.
•Collaborated with all business units on strategy for Facebook, Twitter, LinkedIn, YouTube and other social properties.
•Created weekly social media reports.
•Created monthly website traffic reports.
•Developed daily email digest on content produced for verizonwireless.com.
•Managed PPC strategy; decreased cost by over 40% and increased clicks by over 350%.
•Developed social media engagement strategy for PR team of 52 people.
•Recognized, addressed and resolved SEO publishing inconsistency which results in an increase in overall search result ranking. Search traffic increased 45% after implementing.
•Conceived and developed a centralized statement repository for social inquiry, interstitial content creation strategy, and influencer engagement strategy.
•Digital influencer and blogger relations.
•Conceived, developed and executed a senior leadership video series.

Digital Strategist

Consultant for small to medium sized businesses. Services including content creation, social media management, website creation, social media advertising and website optimization.

Owner

Conducted a pre-set quota of different types of precise marketing surveys on site of the resort.  Initiated conversations with guests of all demographics in order to remain random when conducting surveys.  Data collected from guests provided the company with vital information regarding demographics and guest satisfaction.  Analyzed data using SPSS to contribute feedback during monthly department meetings.  Group leader for marketing research team for in-field work to verify quota is on target.

Marketing Research

Collected precise data from guests at random to provide marketing department with this information.  Assisted in planning and executing major events and competitions held on site.  Ambassador for company while being on mountain to provide guests with customer service.  Provided event photography for social media in an effort to build online engagement.

Marketing Associate (Seasonal)

Find out detailed information about Andrew Mucci, Digital Producer in Atlantic Highlands, NJ

Andrew Mucci: Digital Producer in Atlantic Highlands, NJ

Andrew Mucci

iconectiv

Sennheiser

Verizon Wireless

Andrew Mucci

Vail Resorts

Mountain Creek Resort

County College of Morris

Montclair State University

Palm Beach Central High School