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Advertising & Communications Director

Rewards senior leadership with a unique perspective, unparalleled insight, and actionable marketing solutions while working collaboratively to uncover ways to improve financial performance. Leverages more than a decade of experience leading organizations to achieve market-leading dominance by creating business upturns and seamlessly merging cross-cultural organizational goals to create solutions that ensure buy-in. Cultivates long-term business alliances, and communicates value propositions with precision to all levels worldwide.

PHILOSOPHY
I am a firm believer in lateral thinking and successful partnerships. I have a passion about marketing and dissatisfaction with status quo. At the end of the day, results are what count. 

I agree that "A Great Brand is a Story Well Told" balanced with the need to cultivate results in awareness, trial and sales. Products can be copied, marketing tactics can be mirrored, but strong relationships with the end consumer cannot. 

SPECIALTIES: 
Marketing, Strategy, Advertising, Branding, Strategy, Restaurants, Account/Territory Management, Branding, Business Development, Client Relations, Consulting, Event Planning, Promotions, Digital ROI, Logistics, Market Analysis, Marketing, Needs Assessment, Negotiating,Presentations, Project Management, Public Relations, Strategic Planning, Team Leadership, Motivation,Training/Development,Vendor Relations, Promotions,TV, Radio, Digital Production, SEO, SEM

ACTION & RESULTS:
Established record of accomplishment in brand strategy, campaign development and integrated marketing planning and precise execution. I have a proven ability to lead and manage diverse retail marketing accounts, as well as lead and motivate internal teams.

Advisor/mentor on product marketing and communications. Asicspace is the leading innovator in providing non-captive hosting services for the Bitcoin industry. Strategic communications platform development for the launch a new 1+ megawatt facility in January 2015.

I am open and free to navigate new Marketing / Advertising / Branding leadership opportunities.   Consulting projects include development and execution of both short-and long-term marketing plans and programs to ensure that profit growth and expansion for clients are achievable and renewable.

Highlighted Accomplishments:

- Strategic marketing and communications platform development for Asicspace, a leading innovator in providing non-captive hosting services for the Bitcoin industry.   Smith, Callahan & Co. is excited to support Asicspace as they launch a new 1+ megawatt facility in January 2015.  Poised for the future, Asicpace will provide best in class services and leadership in the burgeoning Bitcoin sphere.  Elected to Board in 2014 and continues to shepherd mar-com projects.

- Marketing and development plan for Seattle's only members-only boutique salon; Executed  
  traditional and digital outreach, developed business marketing plan, including Grand Opening and  
  cross promo

Consultant, Marketing Director, CMO, Brand Director, Advertising Director, Strategy, Vice President

[Office closed September 2011]

Mentored and led team of 5 advertising/marketing professionals delivering strategic initiatives for McDonald’s account. Advisor for client stakeholders; created and presented marketing recommendations and advertising/promotional strategies on TV, radio, print, digital, and social media platforms. 

-  Acted as primary liaison between McDonald’s marketing team and a 24 owner/operators. 

-  Expedited strategy development and swift tactical execution of multi-media, multi-lingual marketing  
   plans.

-  Served as agency lead presenter; managing monthly Co-op meetings, weekly committee meetings, 
   and quarterly state of the business reports including sales/profit results, economic and competitive 
   updates.

-  Optimized publishing and distribution system for marketing guides, increasing efficiency and  
   lowering costs.

-  Organized Account team meetings encouraging better cross-functional communication and 
   minimized prior roadblocks allowing 

Director of Marketing and Advertising

Combined breakthrough leadership with extensive industry and SoCal consumer knowledge to optimize performance of multi-million McDonald’s account. Reporting directly to the agency’s Managing Director, served as main point of contact between McDonald’s Corporation marketing team and 22-owner/operator cooperative encompassing 125 stores. 

-  Led annual strategic planning, weekly analysis and daily, ongoing tactical execution for client.  

-  Deftly merged corporate and franchisee goals creating top performing market with year-over-year 
   gains.

-  Enhanced client database and document management, improving accuracy and efficiency.

- Drove increase in client revenues and agency billings through expanding and enhancing client services.

-  Created new business development opportunities by establishing and maintaining strong vendor 
   and third party relationships across multiple disciplines within the McDonald’s Corporation and 
   beyond. 

-  Marshaled cross-functional and bi-ling

Marketing Advertising Account Supervisor

-  Managed and implemented recruiting, marketing, and corporate branding ?programs for Petco, 
   Denso, Qualcomm, Nokia, Johnson & Johnson.

-  Served as agency contact for international multi-million billing client: Goodyear Tire & Rubber 
   Company. 

-  Enhanced Legal approvals / claims substantiation process improving response time for TV network ?
   approvals.

-  Revamped automotive competitive reporting, analysis and industry trends; Digitized all visual assets.

-  Executed branding programs for Goodyear Auto Service, Ford Motor Company, and NASCAR  
   alliances. 

-  Executed Goodyear / NASCAR / Ford Pit Crew Challenge events throughout U.S.

J Walter Thompson: Advertising Account Executive

US - Australian University Marketing Specialist

Find out detailed information about Dustin Smith, Advertising & Communications Director in San Marcos, CA

Dustin Smith: Advertising & Communications Director in San Marcos, CA

Dustin Smith

ASICSPACE

Smith, Callahan & Co.

DDB

Davis Elen Advertising

JWT

AustraLearn

Lawrence University