Lyssa Myska Allen


Community, content, and commerce are my currency. I build brands with innovative strategies across technical, marketing, and social disciplines. A dynamic, experienced leader, I create and implement tactical initiatives across many disciplines and departments. I'm happy. In everything I do, I want to help others become happier. As an entrepreneur, I founded, a daily action-based website, to fulfill a cultural need for support in the quest for happiness. Digital Director for Orange Coast Magazine (, where I lead digital strategy covering editorial content, digital marketing, and business revenue.