Fashion

Lifestyle

Outdoor

Dynamic and creative public relations professional with a successful career also in experiential marketing, promotions and event planning. Driven, enthusiastic and results-oriented employee with the ability to lead organizations to successful product launches and higher revenues.

-Created marketing and development plans for global territories including the U.S, Dubai and Eastern Africa.
-Collaborated with Regional/Country Territory Manager in Dubai to stay up to date on marketing trends.
-Oversaw point-of-sale, advertising and marketing collateral design and production.
-Reviewed operational and marketing procedures and recommended changes when necessary.
-Implemented experiential marketing programs to further enhance the brand during events, promotions and in- store displays.

Director of Marketing- Global (Contract Position)

-Created pitches for key retail brands and franchises including Pita Pit, Checkers, TCBY and Two Men and a Truck to ensure positive brand conversation through targeted media channels. 
-Developed, cultivated and managed relationships with local and national media outlets, as well as influential bloggers for food and business beats.
-Generated high quality media placements, attaining 85% secured media placements thus far via client interviews in national and local media including New York Times, QSR, Franchise Times, and FOX Business Network, measured by total amount of leads generated
-Researched consumer trends, insights, addressable market behaviors and creative development for story concepts to make brands relevant for media.
-Broke office benchmarks twice and set new standards for number of procured media partnerships/month.  
-Staff writer for online magazine.

Publicist and Media Relations Specialist

-Planned and executed successful events including the college’s annual urban arts festival (Manifest) and scholarship fundraisers for over 300 attendees resulting in an increase of donations by 50% from 2012 to 2013
-Managed departmental advertising and branding by developing promotional materials 
-Generated publicity from local and national media and responding to press inquiries
-Project lead for event operations and department productions including conducting monthly interviews with industry professionals
-Led department initiatives by serving as liaison of web-related activities and integrating social networking platforms- Twitter, Instagram, YouTube and Facebook; increasing site traffic by 47%

External Relations - Television Department

-Fostered lucrative relationships with major corporations that resulted in mutually beneficial sponsorships.
-Spearheaded the planning and execution of seven major philanthropic events, including one that drew attendance in excess of 100,000 people.
-Collaborated with the president to conceptualize and implement marketing strategies designed to increase annual contributions for the 50+ non-profit children’s charities and organizations sponsored by Concerts for Kids. 
-Designed and maintained social media and webpages for the organization and major annual events that resulted in growth unique monthly visitor; increased 77% in January 2011.

Event Coordinator and Community Relations

•Engaged and interacted with consumers and educated them on the brands at events
•Was a spokesperson representing the brand (liquor/spirit) in a positive manner to uphold brand standards
•Specific brands promoted included Blue Moon, Budweiser, Bud Light, Coors Light, Jose Cuervo, Jameson, Bombay Sapphire
•Goal was to bring energy and excitement to every event and leave a positive impression on the consumer

Brand Ambassador/Product Specialist

-Directed daily account activities for clients in the travel and fashion industries by using social media outlets like Twitter, Facebook, 
Yelp, and TripAdvisor
-Constructed impressions for luxury travel resort clients like Riviera Maya, Cheyenne Mountain Resort and Palm Springs
-Created and updated media lists and editorial calendars for luxury travel resort clients like REI, Riviera Maya, Four Seasons and Estes Park
-Monitored media daily to aggregate coverage for the development of pitches, press releases and quarterly client reporting
-Audited new clients by conducting extensive research and utilizing databases like Cision Media Source

Marketing and Media Intern

Manager

-Developed exciting promotional campaign ideas and  assembled creative press kits that generated hype for major blockbuster films including Transformers, The Hangover and Twilight 
-Interviewed and surveyed audience post viewing and compiled the results into comprehensive screening reports utilized by film house executives
-Worked directly with the film critics, facilitating their reviewing experience and handling any potential conflicts that arose during a film’s marketing campaign
-Corresponded with the representatives of Warner Bros, Sony and Columbia throughout the release process by compiling crucial information to relay back to the publicists

Marketing and Public Relations Intern

-Researched and prepared background information for the Mayor’s keynote speeches, round table discussions and press conferences daily, including the Democratic National Convention
-Coordinated press conferences and acted as liaison between the communications office and the community, press and delegates during the Democratic National Convention by taking phone calls, composing emails, drafting press releases and speeches

Communications Intern

Find out detailed information about Jessica Altman,  in Aurora, CO

Jessica Altman: in Aurora, CO

Jessica Altman

Go Fast! Sports and Beverage

Go Fast! Sports and Beverage

No Limit Agency

No Limit Agency

Columbia College Chicago

Columbia College Chicago

Concerts For Kids- Non-profit organization creating adult targeted events

Concerts For Kids- Non-profit organization creating adult targeted events

TEAM Enterprises

TEAM Enterprises

Turner Public Relations

BB Salon and Spa

Allied Integrated Marketing

City and County of Denver Jobs

Metropolitan State University of Denver

Metropolitan State University of Denver

University of Northern Colorado