Lifestyle

Developed 2014 and 2015 marketing calendar and budget with specific goals to drive consumer demand through marketing promotions with advertising, in-store POS, merchandising and package design. 

Drafted a brand handbook to define the brand look and values with a style guide to ensure the brand is represented consistently. 

Created a go-to market plan and developed campaigns from the strategic planning phase through roll out to introduce seasonal promotions that aligned with the brand values.

Collaborated with digital marketing team to create the social media strategy and content. 

Created a local store marketing tool-box to increase sales in underperforming stores by utilizing digital and social media and PR.

Managed and on-boarded new PR firm and implemented all initiatives including media tours and interviews (radio and print). 

Teamed with IT and Operations to develop and strategize the launch of a new mobile app.

Evaluated KPIs and ROI of post-campaign marketing initiatives and tracked industry and competitive trends to utilize the results for future campaigns. 
Teamed with IT and Operations to develop and strategize the launch of a new mobile app.

Evaluated KPIs and ROI of marketing initiatives and developed plan to decrease discounting while maintaining guest count and ticket average

Associate Director of Marketing

Developed promotional calendars and go-to-market plans for marketing campaigns to highlight new flavors through story telling by utilizing in-store POP, and a selection of medium to best reach the customer including advertising, PR, digital media, email, social media, and mobile app.

Managed cross-functional team to identify brand values and voice, which translated into campaigns, advertising, and digital media.  Developed a style guide to define the brand’s look and feel that was used by outside agencies and at the store level.

Created local store marketing initiatives for corporate and franchise owned stores that provide solutions and resources to be easily replicated and executed regionally.

Collaborated with digital marketing team to create social media strategy and content.

Partnered with operations and training departments to strategize the execution of new products and promotions to ensure a smooth launch that was supported by the franchisees.  

Collaborated with lifestyle brands to develop mutually beneficial cross promotions throughout the year.  

Previous co-branded promotions have included partnerships with CBS, Hershey’s, Sanrio, Universal Studios and Warner Brothers.

Managed advertising agency and PR firm to ensure the marketing strategy, brand standards, timelines and budgets were met.

Worked with R&D to grow gift card program and develop online gift card sales. 

Planned annual 3-day franchise conference with all overhead expenses covered by sponsorships.

Sr. National Marketing Manager

Supervised and designed marketing direct mail, brochures and email campaigns to promote company services.

Refreshed and defined corporate identity including company logos, collateral templates, proposals, etc. 

Refined and streamlined marketing department with more efficient lead tracking, marketing meetings, visual identity and metrics. 

Developed and wrote proposals for multi-million dollar projects.






Marketing Manager 

Managed library of marketing materials, maintained calendar of marketing events and meetings, and ensured the company’s visual identity was met.

Planned and coordinated seminars and client meetings from the initial concept, through program development.  

Wrote and edited statement of qualifications and proposals for multi-million dollar projects.

Designed marketing mailers for the western region using Adobe InDesign, including new hire announcements, office opening announcements cards, brochures and posters.


Marketing Coordinator	

Find out detailed information about Jennifer Foster,  in Newport Beach, CA

Jennifer Foster: in Newport Beach, CA

Jennifer Foster

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