Henry Horrocks


I've been affiliated with the bike industry for over 25 years in many capacities. I began in shops and have worked my way up the ladder ever since. In 2006 I was hired by Schwalbe North America to handle marketing and sales. After building the brand to what it is today I was given another opportunity in 2013 to build the MTB line of Vittoria tires as the global product manager. My passion is cycling and I look froward to challenges of building a brand that can make a difference for people who have the same passion as I.