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Creative Agencies

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Owner

An accomplished marketing communications professional with over 20 years’ experience in creating and leading high-impact marketing campaigns while consistently meeting aggressive company goals. Recognized for creativity and organization with strong communication skills coupled with a proven diversified advertising background.

Specialties: 
• Corporate Communications 
• Marketing & Communications Strategy
• Client Relationship Management
• Collateral Development (print/web) 
• Media Buyer 
• Large & Small Scale Project & Program Management 
• Event Planning/Management 
• Copywriting 
• Product & Corporate Branding 
• Direct Marketing 
• Public Relations 
• Website Development 
• Social Media & SEO Campaigns
• Book Editing & Publisher Negotiations
• Executive Communication Coaching
• Process Improvement
• Crisis Communications
• Change Management Communications

•	Creating professional marketing and communication plans, media plans, copywriting, website development, government access channel programming, event consultation and on-site event execution. 
•	Clients include:  Global, a 1st Flagship Company, WalkStyles, The Vibrant WorkForce Alliance, TGC Services, OnePoint WorkForce, Owl Foundation, Global Human Resources Outsourcing, Owl Companies, Judco Manufacturing, Omni Business Services, Miranda CFO Services, Inc., iCount, Fox & Company, Mitsubishi Electric, Cattani Imports, Spatial Technologies, Suzanne’s Catering and the City of Dana Point, CA.

•	Directed all communication planning, execution of marketing programs/projects and events focused on savings for the company’s bottom line for 1st Flagship and its many business units.
•	Successfully established the “branding and identity” for 1st Flagship’s various business units including logo development, artistic stylization and all collateral materials and trade show booths.
•	Development of several corporate websites from inception of domain name to all copy, style and content management system (CMS) used to navigate and edit the sites. (Websites: Global, GHRO, Owl, 1st Flagship, Owl Foundation, ICount, Global/WalkStyles, GlobalAOC, Career System Development, Women’s Philanthropy Fund). 
•	Valued for cultivating loyal relationships with clients, internal team, staff, vendors and partners.
•	Managed several outside advertising, PR, social media agencies involved in the branding and marketing for all of 1st Flagship’s various business units and clients. 
•	Successfully negotiated 

Corporate Director of Communications

Global, a 1st Flagship Company is a woman-owned small business focused on capturing service industry opportunities in the DOD and DOL arena that leverage the Company’s core competencies.

Since 1964, Global has been achieving worldwide recognition for effective management, excellence in safe operations and technical competency. This recognition is clearly illustrated through Global’s retention of several Department of Defense (DOD) contracts, some contracts for a period of over 25 years.

In the delicate world of the DOD, I completely marketed Global's abilities and brand to further our reach beyond current contracts. Global has been a highly sought after contract partner on several "huge" (one being a 3-billion dollar contract) DOD contracts that are in the process of being bid through RFP. Without the creation of marketing plans, website development and positioning, Global may not have been so attractive to the larger companies who need a small business minority owned set-aside organ

Marketed the launch and branding of a new corporate division. GHRO is a start-up Human Resources Outsourcing company that hit the ground running. Creating a menu of outsourced HR options was GHRO's specialty and I created the SEO, Social Media and Communications campaigns to further grow GHRO's reach. A fun and new business model that adjusted well to the economic times, GHRO, like any industry expert, has become a valued tool in many small to medium sized businesses tool belt!

•	Managed all marketing and advertising for the company including materials produced for all business units.
•	Designed and implemented in-house design department systems, reporting and job flow processes.
•	Negotiated rates and trade with media partners and managed an annual media budget of $1m.
•	Hired and supervised marketing staff and interns, nurturing success and growth.
•	Established direct marketing program for all business units including mailers, direct response activities, campaign implementation, list determination, mail house activities/coordination and list cleansing.
•	Copywriter for commercial spots, collateral, licensing style guides, video scripting, and advertising.
•	Managed public relations and media events for national and international tours, marketing programs, guest appearances and media junkets.
•	Served on Wyland Foundation Advisory Board of Directors. Instrumental in establishing corporate donations and in-kind trade resulting in a broad branding reach at li

Advertising/Marketing Director

•	Implemented strategic marketing campaigns to achieve corporate goals and objectives for the Advertising Sales Division.
•	Negotiated with national, major and retail advertisers to build a strong cooperative marketing promotions relationship.
•	Coordinated all facets of advertising and print collateral for the Advertising Sales Division from concept, copywriting, print production, media placement to budget and account management.
•	Determined event and professional sports sponsorships and negotiated exclusive print trade agreements.
•	Designed and implemented President’s Club, the corporate advertising sales incentive program to support advertising representatives' success in their advertising percentage to goal quests including the creation of the President’s Club annual incentive trips (120+ participants).

Marketing Supervisor

• Responsible for strategic planning, creative presentations, budgets, account management and execution of promotional campaigns from conception to completion for this mid-sized advertising agency. 
• Developed professional expertise in interactive audiotex promotions.
• Staff management of coordinators to facilitate all needs of advertisers and promotional programs.
• Managed all communications and standards with hired customer service company to facilitate all promotional contest questions, answers, rewards.

Account Executive

Find out detailed information about Julie Edwards, Owner in Laguna Niguel, CA

Julie Edwards: Owner in Laguna Niguel, CA

Julie Edwards

Julie L. Edwards Marketing Consultation Services

1st Flagship Company

Global, a 1st Flagship Company

GHRO

Wyland Worldwide, LLC

The Orange County Register

Wakeman and deForest

Bethel High School

Principia College

Principia Upper School

Univeristy California, Irvine