Lifestyle

Digital Project Manager

Digital Marketing Manager with proven experience fueling revenues and market visibility by spearheading digital marketing/relationship building efforts in B2C and B2B retail, educational, and financial industries.

• Impact the visibility, and performance of products through expert orchestration of website design, optimization, and strategic digital marketing efforts targeting diverse audiences. 

• Equipped with a strong track record of successes contributing to increased traffic and success of B2C and B2B websites.

• Build top performing teams and provide staff with the leadership, resources, and motivation to achieve goals.

• Identify and effectively address business, operational, and technical issues through advanced analytical and problem-solving skills.

Key Competencies:
Email Marketing • Digital Marketing • Merchandising • A/B Testing • Website Optimization • UX • UI • Content Management • Product Management • Pay-Per-Click • SEO • Social Media • Agile Project Management System • VersionOne Software • Waterfall Project Management • Customer Service • CMS • HTML • WordPress • CSS • Photoshop • Dreamweaver • Fireworks • WebTrends Analytics 9 &10 • Fluent Spanish Speaker

Available for consulting projects and full-time opportunities, please contact me directly at rsjuarez6@att.net or 949-257-8154.

Planning and managing of website functionality strategies and designs encompassing content, user flow, UX, and UI.

Led planning and development of website functionality encompassing content management, merchandising, marketing, UX, and UI for Transamerica’s agent websites and consumer websites.

•	Delivered over 100 major website enhancements using Agile Project Management System which included the addition of live chat capability and a web-based order fulfillment system for marketing materials. Improved user experience, website functionality, and site maintenance. Received Dalbar’s Award of Excellence 4 years in a row and consistently ranked in the top 20 industry websites. Tracked successes using WebTrends Analytics.
•	Drove strategic planning for the redesign of Transamerica’s policy owner website and agent website.
•	Spearheaded the design and launch of Transamerica’s customizable agent microsites. Successfully launched over 200 customized sites since 2010.
•	Increased brand awareness of new and existing products through strategic marketing campaign development.
•	Effectively managed interdepar

Senior Digital Marketing Manager

Drove the planning and development of website functionality including content management, merchandising, marketing, and UX and UI design for Pacific Life's Annuities & Mutual Funds Division's Internet Marketing Department. Established and cultivated existing email marketing program. Cross-trained staff for effective backups and a more supportive team environment.

•	Orchestrated day-to-day operations of the Division’s Internet Marketing Department and staff, including, programmers and business analysts to attain internet marketing objectives. Negotiated third party contracts.
•	Elevated website UX and UI by delivering significant design enhancements to the agent website through research and identification of user needs/behavior patterns. Received Dalbar’s Award of Excellence 3 years in a row and consistently ranked in the top 10 industry websites.
•	Designed and developed the UX, UI for Pacific Life’s Online University.
•	Boosted brand awareness for new and existing products through st

Internet Marketing Manager

Spearheaded the on-boarding of Intuit Software and oversaw the successful development, execution, and tracking of Intuit’s email marketing campaigns, processes, and successes. Ensured adherence to CAN-SPAM laws and email best practices.

•	Optimized Intuit's email database of over 10 million customers, increasing delivery rates by 5%.
•	Led email marketing operations, development, and training for Intuit, Canada.
•	Coordinated with Intuit product managers to insure consistent branding, and messaging. Supported vital client-to-vendor relationship.
•	Successfully managed the relationship between Intuit Software and Silverpop’s IT department, troubleshooting technical issues affecting email delivery.

Senior Account Manager

Directed and implemented the SEO marketing strategy for the redesign of the corporate website.

•	Spearheaded the development and implementation of FileNet’s search engine optimization (SEO) program.
•	Contributed to the success of the design team’s corporate website redesign.

SEO and Web Design Consultant – 3 month Contract

Created and managed New Horizon's digital marketing operations including email marketing, and PPC keyword campaigns to increase customer retention and acquisition.

•	Forged third party marketing/advertising relationships. Managed contract negotiations.
•	Enhanced New Horizon’s online lead generation and email marketing campaigns through successful design and A/B testing.
•	Spearheaded development of the search engine optimization (SEO) program and search engine marketing (SEM) keyword program via Yahoo Pay-Per-Click and Google AdWords to increase brand awareness and consumer traffic. Measured successes using WebTrends analytics.
•	Contributed to the successful launch of Books 24x7, the world’s largest online reference library in cooperation with IT.

Interactive Marketing Manager

Led consumer research and strategic planning for the UX, UI, and successful launch of SimpleTechDirect.com. Orchestrated digital marketing operations focusing on content, merchandising, email marketing, affiliate programs, and PPC keyword campaigns with an annual budget of $400K. Assumed direct responsibility for profit and loss.

•	Fueled revenue growth from $0 to $1.2M in the first year of operation at a 30% profit margin with successful digital marketing and product merchandising.
•	Cultivated the customer database from 36,000 to 180,000 within the first year of operation by implementing successful email acquisition campaigns and viral marketing campaigns.
•	Enhanced the overall quality of website and email campaign successes using UX and UI enhancements and establishing A/B testing programs and analysis using Webside Story (HBX) Web Analytics. 
•	Driving force behind the launch and growth of the affiliate program to over 1,500 affiliates, in partnership with Commission Junction, co

Senior Online Business Development Manager

Find out detailed information about Robert Juarez, Digital Project Manager in Trabuco Canyon, CA

Robert Juarez: Digital Project Manager in Trabuco Canyon, CA

Robert Juarez

Contractor

Transamerica

Pacific Life Insurance Company

Silverpop Systems

FileNet Corporation

New Horizons Computer Learning Centers

SimpleTech

California State University