Creative Agencies

Lifestyle

Snow

Basketball

Surfing

Golf

Real-time web

Youth basketball coaching

Sales and Business Development Manager

Jim has a proven track record of sales and marketing success across a variety of industries, with over 17 years of experience working with large and small organization to deliver value to their customers. Currently, Jim leverages his sales background to assist organizations in structuring their inbound and outbound marketing efforts.  

Jim also has a product management background with direct product responsibility from conception to end of life. In his previous roles as a Product Manager Jim worked strategically with customers, software vendors and systems integration partners to define, develop and deliver solutions.

As the sales and business development manager at EarthShift, Jim implemented CRM and Marketing Automation solutions to attract, convert and close deals on a daily basis across EarthShift’s Software and Services lines of business. In addition Jim utilized his product management experience to expand the product portfolio and develop innovative go to market strategies. 

Previously, Jim demonstrated his Entrepreneurial skills at OnPlane Inc. where he oversaw the development of a real-time content aggregation and user behavior analysis solution. At OnPlane Inc. Jim demonstrated his extensive knowledge of Content Management Systems and Content Aggregation Architectures. 


Specialties: Sales, Marketing, Marketing Automation, Business Development, Product Management, CRM, SFA, Product Marketing, Software Architecture, Strategic Planning, OEM partnerships

EarthShift is a specialized sustainability firm assisting fortune 500 clients assess the environmental impacts of their products and services. Responsibilities include all of EarthShift’s sales and business development with new and existing clients as well as working with leadership to develop strategic planning for growth and expansion. 

Key Achievements:
•	Developed and implemented proven sales and lead tracking processes
•	Developed pricing strategies to help win business while optimizing margin
•	Expanded  product and services portfolio to address changing business requirements
•	Managed European partner relationships

Developing innovative sales and marketing solutions for small and medium businesses leveraging Customer Relationship Management and Marketing Automation. Working directly with clients and partners to transform an organizations web presence into a lead generation machine and implementing the tools and processes to cost effectively increase lead conversions and drive sales.

Sales and Marketing Consultant

Architected and lead development of OnPlane's patent pending social media and real-time web content aggregation service (P.A.L.), and behavior analysis engine.  

Key achievements:
- Architected OnPlane's patent pending content aggregation technology based on - Adobe Air/Flex, Webkit, .Net, MSSQL, MYSQL, Joomla, XML, RSS
- Deployed and managed multiple CMS environments in support of hyper-local strategy
- Conducted extensive usability research to develop product design and roadmap
- Responsible for quality assurance and performance testing of OnPlane technology	
Clients, Cloud platform, SQL infrastructure, Web services
- Developed and integrated behavioral analysis solution

Chief Technology Officer

IT Transformation; Leadership position within CA focused on creating executive level relationships within top tier telecommunication and enterprise accounts. Lead executive workshops creating alignment between a customer's business and technical objectives and CA's Manage-Govern-Secure suite of technology solutions. 

Key achievements:
Executed CIO workshops at numerous accounts resulting in multi-million dollar contracts to CA 
Architected and presented technical solutions encompassing CA technology - Desktop Management, Systems (Physical and Virtual) Management, Application Management, Network Management, Identity and Access Management.

Vice President Executive Advisor

Leadership position responsible for the creation of cross CA brand solution to address key CME industry trends such as VoIP, IPTV, Digital Content Control, IMS, VOD and IT optimization. 

Key achievements:
Successfully creation of a vertical industry go to market approach 
Created 5 years strategic vision for CA within Communication Service Provider (CSP) marketplace
Increased CA's presence and mind share within the Communication, Media and Entertainment industry through marketing events, road shows and speaking engagements (SCTE, TMF)

Vice President

Leadership position working directly for the CTO with a broad range of responsibilities including product / market strategy, OEM partner relations, product architecture, whitepapers, positioning papers, new technology research and vendor relations. 

Key achievements:
Successfully expanded Aprisma's addressable market by developing value add application that leveraged the core SPECTRUM engine, enabling Aprisma to grow year over year new license revenue by over 100 %
Researched, developed and maintained Product Requirement Documents (PRD's) across 8 discreet product lines. PRD's were based on Pragmatic Marketing Framework from Strategic to Tactical components. 
Successfully launched new product lines for Systems (Sun, Microsoft, Linux, HPUX) Management, IPVPN Management, Multicast Management, MPLS Management, VoIP Management and Service Management
Successfully wound down ineffective OEM partnerships and developed programs to migrate customers to new solutions resulting in increases in m

Product Manager

Find out detailed information about James Lochran, Sales and Business Development Manager in York, ME

James Lochran: Sales and Business Development Manager in York, ME

James Lochran

EarthShift

Independent

OnPlane Inc

CA Inc

CA Inc

Aprisma Management Technologies, Inc

University of New Hampshire - Whittemore School of Business