Fashion

Lifestyle

Entertainment

Networking.

. footwear

International trends

SALES DIRECTOR

1638 STEARNS DRIVE LOS ANGELES, CALIFORNIA 90035
MOBILE 310.903.0070
EMAIL PATRICKY770@GMAIL.COM
PATRICK Y. BENAZERA
PROFILE
Highly motivated, bi-lingual, results oriented professional with over twenty five years of diverse
sales, management and business development leadership experience. Exceptional communication
and superior negotiation skills resulting in high revenue growth with top quarterly performances.
Expert in strategic sales and marketing along with line building and product development. Highly
effective in accelerating brand awareness and market penetration. Team player with outstanding
account management skills. Proven success in building positive client relationships into valued
business partners.
CORE COMPETENCES
Brand management - Retail & B2B - Profit realization - Strategic selling - Key account acquisition &
retention - Global cross functional management - Strategic planning - Product launch - Budget
expenses management - Market & competitive analysis - Contract negotiation - Business
development - Sourcing - Leadership - Top performer - Trade show - Coaching & mentoring - C
level - International trade.
EXPERIENCE
SALES DIRECTOR LOS ANGELES, CA • APR 2008 - PRESENT
PHILIP SIMON DEVELOPMENT USA, INC
KIM&ZOZI (2013 - Present)
• Responsible for launching and executing a global wholesale distribution & sales growth strategy
for the new fashion & lifestyle brand KIM&ZOZI Shoes & Accessories.
• Built a national sales force to pioneer the business in the US, positioning the brand within 6
months of existence across the country; achieved sales volume to almost $4M USD in two years
• Increased global door counts to 1000 accounts with total global sales over $6M USD.
• Opened: Bloomingdale's, Nordstrom, Urban Outfitters, Anthropologie, Free people, Calypsos St.
Barth, Pac Sun, LF Stores, Southmoonunder, Hemline, Kitson, Fred Segal, Madison, Lester’s,
Zappos.com, Revolveclothing.com, Singer22.com, Sundance catalogue, Shopbop.com,
Karmaloop.com, NastyGal.com, Amazon.com, Abercrombie & Fitch and American Eagle.
International achievements includes Planet Blue JP, Ron Herman JP, Barneys JP, Bay crew JP,
Colette Paris, Gallery Lafayettes Paris, Citadium Paris, Bloomingdale's/Nool LLC, Aish Lebanon,
Vakko Turkey.
• Successfully recruited and managed relationships with international distributors in 7 countries
(France, Benelux, Canada, Germany, Greece, South Africa and Japan). Responsible for all
sales/marketing aspects includes managing global sales projections, pipeline, calendar sample
deliveries to ensure sales on target, open to buy deadlines. Managed pricing negotiations and
delivery deadlines including merchandise product assortments. International business grew by
150% from January 2013 - December 2014
• Responsible for setting up national, regional and international trade-shows calendar: ENK Vegas,
Coterie/Sole Commerce, IC/AC, D&A, Capsule, Agenda, Bread and Butter/Premium Berlin, Premier
Class/Tranoi Paris.
1638 STEARNS DRIVE LOS ANGELES, CALIFORNIA 90035
MOBILE 310.903.0070
EMAIL PATRICKY770@GMAIL.COM
• Excellent knowledge of global fashion trends. Monthly review with distributors, sales and product
placement analysis and current trend updates.
• Merchandising strategies in accordance to local markets to increase sells and brand awareness
• Development of new private label businesses & Capsule collection/collaboration with retailers
such as Abercrombie & Fitch, overseeing manufacturing and production planning, pricing and
merchandising.
• Handle all contract negotiations with all distributors in accordance to regulations and
compliances for every participant country.
ED HARDY, NINE WEST, PHILIP SIMON SHOES (2008 - 2013)
• Responsible for strategic planning, management, execution and revenue growth for multiple
footwear brands (Ed Hardy Shoes, Nine West Sneakers, & Philip Simon Shoes), reporting directly
to CEO.
• Accountable for company sales and marketing for major wholesale accounts, managed growth
and profitability within multi tier accounts which included major department stores, discounters,
e-commerce sales and independent accounts: Macy’s, Nordstrom, Saks Fifth Ave, Stage Stores,
Show Show Department, DSW, Footlocker, Sears, Burlington Coat Factory, Ross, TJ Max, TK
Max, Winners, Cititrends, Off Broadway Shoes, & DB Shoes.
• Lead sales and market penetration for US footwear retailers across product lines in athletic,
fashion, contemporary, junior, and youth. Performed all facets of merchandising, promotional
activities, customer service, inventory liquidation, cost control, and negotiations with clients
resulting in achievement of profit targets and growth. Analyzed weekly sales reports and marketing
strategies to achieve positive financial growth.
• Negotiated and managed vendor terms, pricing, purchase orders, and allocation of allowances
and returns. Provided service to accounts and orders while closely monitoring shipment of goods
in accordance with quality assurance and deliverance deadlines.
• Boosted company market penetration by the development of private label footwear through
collaboration with company product development and design team. Extensive experience and
successful working relationships with DMM and buyers. Proven track record in understanding
customer and footwear market needs.
• Increased company sales and profitability, achieving all corporate targets in forecasting to a
multimillion dollar company. Gained extensive contact of key accounts within the footwear
industry. Achieved remarkable profit growth of over 4.5 million pairs sold. Generated an additional
$20M USD annually.
SENIOR HOME LOAN CONSULTANT BEVERLY HILLS, CA JUL 2007 - APR 2008
WASHINGTON MUTUAL CORPORATION
• Originated well documented residential mortgages and home equity products through cold
calling, networking with Realtors, Mortgage Brokers, Builders, and Real Estate Developers.
• Participated in various local business development activities and seminars, actively cross selling
to provide referrals to other bank areas. Utilized relationship building skills to stimulate new
business.
• Contacted referrals and existing customers to develop new business and retain current clients.
• Interviewed applicants in order to understand their financial needs, goals, and status. Analyzed
pertinent credit data reports.
• Maintained consistent communication flow throughout the loan process to ensure timely
1638 STEARNS DRIVE LOS ANGELES, CALIFORNIA 90035
MOBILE 310.903.0070
EMAIL PATRICKY770@GMAIL.COM
appraisals, credit decisions and funding. Resolved all issues, questions, or concerns with quick
follow up.
• Received WAMU national honors in sales and customer service.
• Top Sales Producer West Side, Region 52 - 2008, funding $100M USD.
HOME LOAN CONSULTANT BEVERLY HILLS, CA JAN 2006 - JUL 2007
COUNTRYWIDE HOME LOANS
• Originated conforming and non conforming loans, refinanced through cold calling and networking
while gaining referrals from accounts sold.
• Generated an average of 5 funds per month, funding $30M USD.
• Top Sales Producer March 2007 and June 2007.
NATIONAL SENIOR ACCOUNT MANAGER CHICAGO, IL FEB 2001 TO DEC 2005
AT&T BUSINESS CORPORATION
• Responsible for revenue and development in a $50M USD module of accounts in High Growth
and Strategic Growth segments while achieving consistent sales at 110% of quota.
• Responsible for new business development through cold calling, networking, and referrals from
recently sold accounts.
• Sold complex voice and data services to Fortune 1000 national accounts, interacting with C level
executives.
• Gained extensive expertise in solutions sales and territory management, using consultative sales
to increase company efficiency while decreasing costs and increasing revenue.
• Proven ability to evaluate client requirements and collaborate across departments in the
development of strategic enterprise solutions.
• Effectively utilized questioning and selling techniques to C level decision makers, uncovering
bus

1638 STEARNS DRIVE LOS ANGELES, CALIFORNIA 90035
MOBILE 310.903.0070
EMAIL PATRICKY770@GMAIL.COM
PATRICK Y. BENAZERA
PROFILE
Highly motivated, bi-lingual, results oriented professional with over twenty five years of diverse
sales, management and business development leadership experience. Exceptional communication
and superior negotiation skills resulting in high revenue growth with top quarterly performances.
Expert in strategic sales and marketing along with line building and product development. Highly
effective in accelerating brand awareness and market penetration. Team player with outstanding
account management skills. Proven success in building positive client relationships into valued
business partners.
CORE COMPETENCES
Brand management - Retail & B2B - Profit realization - Strategic selling - Key account acquisition &
retention - Global cross functional management - Strategic planning - Product launch - Budget
expenses management - Market & competitive analysis - Contract nego

Find out detailed information about Patrick Y. Benazera, SALES DIRECTOR in Los Angeles, CA

Patrick Y. Benazera: SALES DIRECTOR in Los Angeles, CA

Patrick Y. Benazera

PHILIP SIMON DEVELOPMENT USA INC

ECOLE SUPERIEUR DE MARKETING