Global Omni-Channel Marketer specializing in CRM, Loyalty and Integrated Marketing Strategies. Over 13 years of experience in multiple industries, leading cross-channel teams of various sizes and experience levels. Over the course of my career I have focused on CRM to inform my marketing decisions to drive brand awareness, customer loyalty and customer acquisition. I am a specialist in targeting millennials through strategic partnerships via: brands, entertainment, music, sports teams and athletes. I’ve created and managed large scale, multifaceted start-up divisions in action sports to organically target and collect data on the millennial market segments while maximizing budgets to identify the best trends and mediums (digital, social media, e-blasts, print, television, ooh, merchandising, product placement, events, sponsorships, strategic partnerships and brand ambassadors) to drive brand consideration and revenue.
Interests & GroupsEdit
- Skateboarding and Mountain Biking
- AYSO Soccer Coach