Moto & Powersports

Outdoor

Health & Fitness

Camping

Canoeing

Kayaking

Hiking

Motorcycle touring

Stand up paddleboarding

Marketing & E-Commerce Manager

Innovative	professional with diverse marketing, advertising and e­-commerce experience in financial, retail and non­-profit markets, in pursuit of a dynamic position in the outdoor industry in a marketing or operations capacity.

Creates and implements marketing and branding campaigns and materials, including print, direct-mail, and online promotions. Ensures alignment between store and online marketing efforts and targeted e-mail campaigns; monitors and analyzes results, using results to plan future strategies. Proficient with Adobe Illustrator, Photoshop as well as Microsoft Office.

Drives the strategic direction of various online marketing programs focused on e-commerce revenue growth and new customer acquisition, including online search marketing, affiliate program development, and e-mail marketing campaigns and promotions.

Concepted and directed the redesign of Brave New World’s e-commerce web site, including content, image and layout mapping, tripling online sales within two years.

Creates and manages all web site content, including product copy and images, as well as information and knowledge modules. Manages daily operations including web site functionality, payment processing and settlement, order f

Developed marketing and branding campaigns, including print, direct-mail, radio and outdoor advertising and promotions, from conceptualization through delivery.

Developed and implemented marketing communications materials and calendars essential to support marketing plans and programs, using Adobe Illustrator, Photoshop and Microsoft Office.

Conducted market-specific and industry research to maintain effectiveness of advertising and promotional programs.

Created quarterly and annual media plans, including scope and budget.

Maintained relationships with various media, including daily and non-daily newspapers, regional and special interest magazines, radio and outdoor channels, securing optimal pricing and placement.

Fostered relationships with media and business editors, soliciting company expertise for industry-related publications.  Secured interviews for bank executives and submitted feature stories in news and special interest media.

Possesses strong creative writing and editi

Media Manager

Developed marketing plans for new and existing supermarket branches, including advertising and promotions, increasing public awareness and deposit growth.

Managed creative and implementation of high-profile corporate functions, product and site launches and media events, involving advertising, event planning and public relations activities.

Participated in the creation and implementation of the annual marketing budget.

Created brochures, direct mail, print-media advertising and branch signage. Produced advertising and communications for the bank’s web site.

In-Store Marketing Specialist

Developed and delivered a variety of courses in regulatory compliance; consumer credit; sales and customer service; retail, investment and commercial product knowledge.

Project Manager for computer-based and multimedia training.

Training consultant, specific to regulatory compliance, for retail, commercial and mortgage banking departments.

Training Project Manager

Find out detailed information about First Name is required Bowden, Marketing & E-Commerce Manager in Spring Lake Heights, NJ

First Name is required Bowden: Marketing & E-Commerce Manager in Spring Lake Heights, NJ

First Name is required Bowden

Brave New World, Inc

Trust Company of New Jersey

Trust Company of New Jersey

United Jersey/Summit Bank

Princeton High School, Princeton, NJ

University of South Carolina