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Senior manager and spokesperson directs leading-edge communications across all media working cross-organizationally with leaders and their teams on the strategy and development of external and internal communications, brand management, community relations, events and promotions.

Directed all aspects of marketing, PR and communications. Established baseline for determining ad spend and influence on new customers. Conducted brand review and implemented changes to ensure consistency from logowear to all media and collateral. Guided branding of third-party loan website. Revised and redesigned key product brochures to feature brand, new imagery, key messages. Developed advertising for two key business areas. Developed new print, online, email and radio advertising campaigns co-operatively with third-party product partner. Developed fundraising blueprint and strategy. Established communications working group to overhaul all client and internal communications. Overhauled website Home page and other content revisions.

Marketing Director

Contracted to advise and manage rebranding initiative for $13M CPA firm overseeing staff and third parties. Revised look and navigation of website incorporating and licensing local art as stock imagery; revised staff photography; created client testimonial section; oversaw choice and production of seven interior and exterior signs for two office locations; developed content for website and Linked In, also two technical sites; revised client proposal templates; re-designed trade show booth; initiated new advertising; edited IT Policy and Employee Handbook.

Marketing Communications Manager

Contracted by federal grant through State to direct all aspects of marketing communications and public relations for children's behavioral health program. Organized three statewide events; won two national awards; branded six sister organizations; developed first-ever ME National Guard/military family survey.

Marketing Communications Director

Led development of strategic communications, including plans, website, press releases, training videos, advertising materials and internal communications for regional Northeastern and mid-Atlantic network partnership sales campaign with Albertsons/Shaws, Dunkin Donuts, etc. Represented company to peer partners.

Led staff of two in all aspects of external and related internal communications; media placements; routine fund manager interviews with ratings agencies and media; media spokesperson and executive strategist; restructured internal communications flow from parent company in Italy; advised executives on media interviews for crisis communications; secured first-ever ranking in Boston Business Journal for Excellence in Corporate Volunteerism.

PR Director

Senior writer established executive editorial services bureau. Wrote key corporate messages, speeches, talking points, articles for global trade press, industry and client presentations, media Q&As, press releases, advertorials, etc. Represented company to editors, PR agencies and consultants worldwide. Accomplishments included:

•	Strategy Development: Positioned and defined a brand new strategic business through more than 35 bylined articles and editorials in the global trade press. Through relationship building with a global consultancy, secured a high-profile position for this business in a widely publicized report. Defined and positioned traditional services in the new markets of Europe and Asia through the creation of more than 125 articles and editorials. 

•	Media Relations: Promoted the firm’s pensions and mutual fund services to print and broadcast media and consultancies, increasing published articles and op eds by 60% in 2002. 

•	Corporate Positioning: Developed industry p

Corporate Communications Manager

Find out detailed information about Lisa Joy,  in Falmouth, ME

Lisa Joy: in Falmouth, ME

Lisa Joy

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