Lifestyle

Family

Oversee all sales and distribution aspects for Marani Spirits, Inc.
•	Present and manage national brands to national and regional retailers (Costco, Safeway, Total Wine & More, Super King, Hi Time Cellars, etc.)
•	Submit State registration and licensing
•	Build a national distribution network
o	Work with each distributor to launch brands and manage our portfolio
•	Build and manage an “on premise” team to work directly with specialized on premise accounts    
•	Manage pricing, price promotions, scan programs, quantity discounts
•	Forecasting and depletion reporting


VP Sales / Distribution

Oversee all business decisions relating to Safeway, Smart & Final, Jetro/Restaurant Depot, Bashas, Grocery Outlet, Gelson’s and Royal Caribbean Cruise Line. Management and execution has resulted in year on year growth of 9.8% for entire area of business responsibility. Accountable for customer forecasting to insure adequate supply to meet customer service metrics and at the same time keep tight controls on cost by avoiding over purchasing or production.
•	Currently providing sales leadership for the launch of LeVecke Corporation national brands. Creating distribution opportunities in new states with new distributors with fully integrated sales and marketing plans to build a brand at a grass roots level.    

•	Developed relationships with Jetro/Restaurant Depot, Royal Caribbean and Bashas and launched private label programs with each account. 
•	Successfully launched a fully integrated private label program with Safeway including 21 items made up of 9 brand names in over 800 stores.
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Regional Director - West

Established and Maintain 40 Importing Licenses in 40 different States in the US. Create and manage a distributor network of 100 distributors within the US. Oversee and manage Kroger private label beer program.
•	Work with 3 Breweries around the World (El Salvador, Guatemala, Holland)
o	Brewery Forecasts
o	Purchase Orders
o	Shipping Lines
•	Overlook all daily-importing transactions (Customs clearance, Shipping & Receiving,
Local Deliveries, Invoicing, A/R)
•	Work with 3 major shipping lines to ensure all containers are shipped out & delivered on time as well as contract negotiations
•	Balance Month End Inventory for 4 warehouses                                                                                             Close out Month End Reports (Sales, Inventory, Valuation)                                                         
•	Report directly to each State with monthly Sales Reports

•	Post all Alcoholic Beverages with the State of CA. (Alcohol Beverage Control)
•	Label Registrat

VP Distribution

Find out detailed information about Daniel Senters,  in Santa Ana, CA

Daniel Senters: in Santa Ana, CA

Daniel Senters

Marani Spirits

LeVecke Corporation

G.K. Skaggs, Inc.

Montclair High School