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Digital Specialist

Social Media Specialist  |  Online Marketing Specialist  |  Web Content Coordinator  |  Data Analyst


Sara is a self-starter with over 6 years of social & digital media experience. She is an innovative and creative thinker who is passionate about the social media space. She has an eye for detail and excellent project management skills. She is a team player with the ability to multi-task, prioritize, and approach projects with positivity and excitement. A team builder and capable leader who quickly and easily inspires the trust, confidence and respect of clients, peers, management and key decision-makers across a wide range of industries. Lastly, she develops strong relationships with both clients and co-workers. 

***Complete, in-depth understanding of internet tools, trends, and business models to raise an organization’s visibility and social media profiling across Twitter, Facebook, Instagram, Pinterest, LinkedIn and YouTube: also maintain a modestly influential personal “Twitter” identity: @saravolpatti.

• Help create comprehensive strategy to expand gardein’s social presence and relevance. 
• Content creation – create and manage editorial calendar. Produce content for social media channels, blog posts, newsletters, etc.
• Social media marketing – create, manage and grow the company’s presence through Facebook, Twitter, Pinterest, Instagram, Google+, blogs, and other strategically relevant online properties. 
• Public relations – amplify all pr efforts including mainstream media, bloggers and social media channels. 
• Customer relations through the social channels o creatively and proactively assist customers while speaking to the Gardein benefits. 
• Transfer the information to the appropriate departments so that they can respond accordingly. 
• Identify and analyze issues, patterns and trends in customer requests & product performance. 
• Analytics – using measurement tools to provide weekly, monthly, quarterly reports on metrics, and continually find ways to improve on those metrics

•Develop and implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services. 
•Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial content, community-outreach efforts, promotions, and customer service. 
•Manage presence in social networking sites including Facebook, Twitter, YouTube, Pinterest, posting on relevant blogs, and seeding content into social applications as needed. 
•Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. 
• Work across departments to ensure proper messaging is being executed online and is relevant to organizational goals.
• Support and protect globally recognized brand by ensuring positive messagi

Social Media Specialist

•	Works with the creative and sales teams to identify client’s business objectives and develop strategies for campaigns.
•	Researches agencies and brands, perform outreach, and track performance.  
•	Develops and maintain relationships with media owners, and provide creative input on how best to represent each client.
•	Identifies target audiences, and analyzed their characteristics, behavior and media habits in order to tailor programming appropriately.
•	Presents proposals with media and cost schedules to clients.
•	Works with WordPress and HootSuite.
•	Writes Blogs/ Tweets/ Facebook posts for characters created by Thoughtful Media Group.

Associate Producer at Thoughtful Media Group, Inc.

•	Analyzed large sets of keyword data to determine high value areas for content expansion for two of the company's largest properties, doityourself.com and ultimatecoupons.com.
•	Created original article titles aimed at attracting attention from searchers, increasing click through rates, and improving the stickiness of the sites.
•	Daily use of competitive analysis tools such as Google Adwords, Analytics, and Excel to analyze large amounts of data and make strategic decisions about content.
•	Managed list of 15,000 active merchants on ultimatecoupons.com, updating profiles, listings, logos, and coupons.
•	Worked with affiliate programs Commission Junction, Linkshare, Google Performics, Deal River, Sharesale, and Pepperjam.
•	Performed strategic analysis on competitors in order to identify gaps on our properties and innovate on industry standards.
•	Created site taxonomies to better structure content and navigation for both search engine optimization and user experience.
•	Promoted afte

Content Researcher

•	Heavy customer contact with an emphasis on daily client satisfaction.
•	Developed rapport with customers by initiating dialogue, learning their names, favorite drinks, etc.
•	Processed cash transactions through the POS, and balanced register receipts.
•	Collaborated with coworkers and management to solve problems and continually improve quality and service.

Barista/Cashier

•	Managed busy executive schedules.
•	Prepared invoices, reports, memos, letters, and financial statements using assorted word processing, spreadsheet, database, and presentation software.
•	Performed office management duties for a 10 person office, including maintaining records management systems, overseeing supply inventory, and basic bookkeeping.
•	Represented the organization to customers, the public, government, and other external entities through in person, phone, and email contact.
•	Conducted the interview and selection process, partnering with the hiring managers and other personnel to define interview strategy and frame offer packages.
•	Mentored, coached and developed less experienced team members.
•	Built solid relationships that led to "closing the deal" with candidates who were recruited for direct-hire positions at various career levels.

Administrative Assistant/Recruiter

Find out detailed information about Sara Volpatti, Digital Specialist in El Segundo, CA

Sara Volpatti: Digital Specialist in El Segundo, CA

Sara Volpatti

gardein™

NextStepSocial

Thoughtful Media Group, Inc.

Internet Brands, Inc

Borders Group, Inc

The Hiring Nurse Group

California State University-Dominguez Hills