Creative Agencies

Founder and Principal

Senior marketing executive with both brand and agency (consumer and shopper) experience with a proven track record of creating and implementing exceptional marketing programs for global Fortune 500 corporations.  Well versed in consumer products, as well as sports and entertainment property activation, utilizing traditional, shopper and digital techniques.  Innovative, collaborative and consultative team player with ability to create, develop and lead cross-functional teams that consistently exceed financial expectations.

Hands-on consultancy that provided marketing support with strategic planning, new business development support, “best-in-class” program management and training & development as key areas of focus
•	Responsible for the design, develop and delivery of training and development classes and workshops with emphasis on new product development, consumer insights, shopper insights, positioning, consumer promotion, situation assessment planning, channel development, financial management, overall business management, and general orientation.  Worked with clients to drive profitable growth, reinforce brand and corporate equity, and identify insights to address shopper needs.  Programs consistently exceeded expectations with regular and repeated delivery
•	Leveraged strategic perspective for business building relationships at key customers, including, but not limited to:  Ahold, BJs, Costco, CVS, Dollar General; HEB; Kroger; Publix; Safeway; SuperValu; Wakefern; Walgreens; Walmart/Sam’s Club; and W

The Tuberous Sclerosis Alliance is dedicated to finding a cure for tuberous sclerosis complex while improving the lives of those affected.  Working with CEO, staff of 12, and board of 24, led development activities ($3.4MM annually), federal funding initiatives ($14.0MM), grant reviews and awards, as well as community outreach/education among families afflicted, health care professionals and general population – Efforts have successfully led to increased government funding, FDA approval of medications and enhanced awareness (via integrated campaign initiatives including social media, PR, PSAs, banner ads, and community outreach).



Volunter Nonprofit Board Member 

Marketing agency with unrivaled level of retail intimacy offering integrated “path-to purchase” marketing solutions with world-class insights, ideas and execution with a single point of contact.  Originally hired as a consultant to focus on revenue recognition and professional training & development initiatives and soon recruited to join the organization and assume “line” responsibilities.
•	Negotiated annual retainers and secured additional projects and incremental revenue from new and existing clients assuming account lead with responsibility for multiple accounts serving as key agency interface
•	Recommended and implemented process to provide more rigor and pro-active participation of revenue recognition
•	Developed content for a “best-in-class” training program to foster employee understanding and appreciation of practices and procedures, marketing capabilities and analytical competency


Vice President - Integrated Marketing

Responsible for six divisions under the Marketing Solutions umbrella (including: Promotions; Events and Sampling; Creative; Multicultural; Merchandising; and Municipal).  Leading a team of 38 professionals, realized internal collaboration and cooperation with business accomplishments including:
•	Delivered incremental net revenue growth of 20% ($1MM+) among 35 clients in the first year
•	Achieved growth across all six divisions with an overall profit margin of 33%



Senior Vice President

Founder of successful marketing services organization that balanced strong strategic thinking, a creative approach and practical business sense to meet client needs. Delivered consistent growth and income over 9 years and successfully merged company, clients and employees into Octagon to achieve further growth and stability. Significant agency accomplishments included:  
•	Guided CPG, B2C, B2B and non-traditional clients (including not-for-profits, logistics and insurance companies) to realize meaningful growth with integrated campaign development and execution with collaborative agencies and resources
•	Utilized innovative tactics to improve efficiency and enhance cost effectiveness (e.g. DRTV, web, strategic alliances, shopper and customer marketing, etc.) then collaboratively implemented with related third parties
•	Assisted clients with clarification and execution of brand architecture, market positioning and marketing segmentation initiatives



Founder & President

Established Consumer Promotion Division within successful Account Specific Marketing and Promotion agency generating approximately $6 million in net revenue within one year.  Recruited and trained agency account services and creative staff of 20 to provide strong client service and strategic business analysis.  Developed internal systems to assure accountability.

President, Promotions

Responsible for strategic planning, conceptual program development and executional management within agency.  Assumed increased levels of responsibility involving new business, internal management and training of professionals.  Managed staff of 16 professionals and net revenue of $12 million. 

Group Vice President

Managed all aspects of an $80 million franchise.  Responsibilities included: profit, share and sales volumes, advertising, consumer promotion, shopper marketing, promotion distribution, geographic expansion, pricing, and product development. 

Product Manager

Find out detailed information about David Parkes, Founder and Principal in Fairfield, CT

David Parkes: Founder and Principal in Fairfield, CT

David Parkes

The Parkes Group

Tuberous Sclerosis Alliance

Acosta Sales & Marketing

Octagon

Andover Marketing

Market Growth Resources

Ryan Partnership

Kraft General Foods

Cornell University