Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Music

Director Digital Marketing

Executed multiple e-com projects to provide companies with effective procedures and KPIs in order to verify dollars and resources contributed to department. Measured and validated digital marketing budgets to optimize and produce highest performing ad spends. 
•	Increased online conversion for multiple accounts up to 300%
•	Gained over 1K Instagram followers within 24 hours in one campaign
•	Re-developed UX and e-com platform to increase monthly sales by 60%
•	Led multiple teams of developers and designers to launch various websites


Led team to produce digital tracing applications that help consumers trace food origin through codes.
•	Developed multi year digital strategy and managed P&L
•	Led digital market analysis and research for future product launches
•	Produced iOS apps to support the tracing of food safety compliance regulations
•	Produced promotional videos to educate consumers and drive traffic to purchase product	


Continually increased the company’s digital presence and led the collaboration of business units to create innovative marketing and branding campaigns for each clothing season to drive sales to e-com.
•	Developed social strategy and grew FB over 3 mm likes and over 70K Twitter followers
•	Successfully led team of 5 through global re-design of websites increasing users by 12%
•	Created testing program to optimize consumer engagement increasing session times by 20%
•	Performed online market surveys to understand customer needs and wants of products
•	Launched iOS app increasing viewership of live webcasts by 25%
•	Managed outside agencies to market new specialized products


Oversaw all online operations and development. 
•	Led develop and standardized processes for development and technology stack for all websites
•	Managed digital assets and online advertising campaigns
•	Developed webcast platform in 2003 to be the first to webcast surf and skate in industry
•	Produced online video platform increasing session times by 50%


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Find out detailed information about Eugene Lai, Director Digital Marketing in Costa Mesa, CA

Eugene Lai: Director Digital Marketing in Costa Mesa, CA

Eugene Lai

Courgent LLC

Ten Media LLC

Volcom

Volcom

University of California, Irvine

University of California, Irvine