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Content Team Member/ Social Media

I am currently in my senior year at West Virginia University in The Reed College of Media. I am studying Strategic Communications with an emphasis in Advertising. I know how to harness the power of social media, big data and visual communication to deliver strong brand-specific strategic messages. I have helped many local and virtual businesses in the past 3 years build their online presence through SMO and SEO. I have also helped many businesses generate leads online.

Newschoolers.com is one of the most successful ski websites on the internet. In the past, I have helped build their presence on Instragram with their popular feature, "Video of the Day". I am currently helping the website build their Facebook presence with their daily "Photo of the Day" post.

Premier is one of the biggest car dealerships in the greater Morgantown area. I work in the Business Development Center, which is also responsible for Internet Sales. I am responsible for all social media platforms. Most car dealerships use social media to advertise their vehicles and monthly specials. I believe it is important to create strong relationships with followers and generate conversation, instead of pushing advertisements. I have created a successful social media campaign for Premier from this strategy, which has brought followers into our dealership.

I am also responsible for monitoring, generating and responding to reviews on Cars.com, Dealerrater.com and Yelp.com. 

Another important thing I do in the Business Development Center is respond to internet leads. We use many different websites to generate leads. The BDC is responsible for over half of the sales in the dealership.

Internet Sales Coordinator & Social Media Consultant

WWVU-FM, also known as U92, is West Virginia Universities college radio station. We have recieved many nominations for awards from the College Music Journal and have large audience that stretches out all over the world. I have been a member of WWVU-FM since January. I started out as a DJ on Sundays from 3-6 AM. In May 2014, I was hired as the Jazz Director for the station. I coordinate 2 shows on Sunday: Jazz Rotation 12-3 PM & Vocalese 3-6 PM. I am also a member of the Promotions Team. We are responsible to build awareness of the station by using social media and marketing events.

Jazz Director/ Promotions Team

VULT Lab is a media agency based out of Morgantown, WV & Washington, D.C., started by Social & Digital Media wiz, Kelly Ann Collins. VULT Lab is a marketing agency that focuses on branding and social media services. I have been strategizing and composing tweets for various clients to engage and gain followers. Two of the accounts I am assisting at the moment are Conservation Intl. (@conservationorg) & MailerMailer (@mailermailer).

Social Media Assistant

Skier Trash is the first, and only, ski company based out of West Virginia. This company is supported by many important people in the ski business. Ski legend, Glen Plake, is one of those people. I help the owner of the company, Bob Lilly, build Skier Trash's presence online via social media to generate awareness of the brand and their products. I use many social media platforms, as well as Newschoolers.com. I also help him brainstorm marketing ideas to generate awareness and leads offline.

Social Media Manager

I am on Saga Outerwear's Street Team for the 2014-2015 ski season. I am responsible to generate brand awareness at my college and local mountain by using social media for giveaways and contests.

Street Team Member

Account Executive and Co-Founder of Campus 101 Guide. Recently acquired by Chegg.com.

Campus Special is the industry leader for print, mobile, online and digital marketing solutions for local businesses looking to target college students. We currently work with over 500 college campuses, reach 7 million students, and service 20,000 clients nationwide. Our award winning summer internship program has helped over 3,000 college students gain hands on experience in B2B sales.

Account Executive

Managed Twitter, Facebook, Instagram accounts for late-night restaurant catering to college students. In 3 months, I used promotional strategies to grow number of Twitter followers by 70 percent.

Find out detailed information about Katelyn Goodnough, Content Team Member/ Social Media in Morgantown, WV

Katelyn Goodnough: Content Team Member/ Social Media in Morgantown, WV

Katelyn Goodnough

Newschoolers.com

Premier Chevrolet Buick GMC

WWVU-FM

VULT Lab

Skier Trash

Saga Outerwear

Campus Special

Munchies Flame Grill

West Virginia University

West Virginia University