Bachelor of Business Administration (BBA)

Lifestyle

Outdoor

Surf

Dance

Yoga

Running

Swimming

Hiking

Reading and traveling.

•	Managed company’s Pinterest account and increased impression rate by 88% adding an additional 2k followers and increased referral rate.
•	Conducted the scheduling, copywriting and sending out of email newsletters and promotions. Increased email database by 40% within one quarter. Increased sales in the email channel by 70% from the previous year. Transitioned to a new email program (Listrak) and segmented customers for the 2015 email strategy.
•	Proposed promotional strategies including the 2014 Black Friday campaign, #thisismyyoga social media activation, and Spring 2015 PracticeON campaign. Successfully ran a holiday weeklong promotion by surpassing our goal with a 60% y/y increase in sales.
•	Created a strategic system for product photography to save an annual cost of $30k by shooting all products and then using Photoshop to recolor and edit all future seasonal colors for product and lifestyle shoots. Successfully organized all imagery for seasonal launches 9 months in advanced compared to the previous one month time range. Managed all product imagery and creative direction of product and sale needs.
•	Coordinated all lifestyle and product photo shoots. Worked on set to create product imagery, assist production manager and helped create video shoots.
•	Presented weekly and monthly marketing reports to high-level management. Compiled statistical data from the ecommerce channel including promotional performance, traffic generation, referral spending/advertising and audience demographics. 


•	Conducted the scheduling, copywriting and sending out of email newsletters and promotions. Increased email database by 40% within one quarter. Increased sales in the email channel by 70% from the previous year. Transitioned to a new email program (Listrak) and segmented customers for the 2015 email strategy.
•	Proposed promotional strategies including the 2014 Black Friday campaign, #thisismyyoga social media activation, and Spring 2015 PracticeON campaign. Successfully ran a holiday weeklong promotion by surpassing our goal with a 60% y/y increase in sales.
•	Created a strategic system for product photography to save an annual cost of $30k by shooting all products and then using Photoshop to recolor and edit all future seasonal colors for product and lifestyle shoots. Successfully organized all imagery for seasonal launches 9 months in advanced compared to the previous one month time range. Managed all product imagery and creative direction of product and sale needs.
•	Coordinated a

April Gardner: in Los Angeles, CA

April Gardner

Manduka LLC

Manduka

Manduka

Loyola Marymount University

Loyola Marymount University