April Gardner

April Gardner

Digital Marketing Coordinator
Currently: Marketing Coordinator at Manduka
Location: Los Angeles CA
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Summary

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• Managed company’s Pinterest account and increased impression rate by 88% adding an additional 2k followers and increased referral rate. • Conducted the scheduling, copywriting and sending out of email newsletters and promotions. Increased email database by 40% within one quarter. Increased sales in the email channel by 70% from the previous year. Transitioned to a new email program (Listrak) and segmented customers for the 2015 email strategy. • Proposed promotional strategies including the 2014 Black Friday campaign, #thisismyyoga social media activation, and Spring 2015 PracticeON campaign. Successfully ran a holiday weeklong promotion by surpassing our goal with a 60% y/y increase in sales. • Created a strategic system for product photography to save an annual cost of $30k by shooting all products and then using Photoshop to recolor and edit all future seasonal colors for product and lifestyle shoots. Successfully organized all imagery for seasonal launches 9 months in advanced compared to the previous one month time range. Managed all product imagery and creative direction of product and sale needs. • Coordinated all lifestyle and product photo shoots. Worked on set to create product imagery, assist production manager and helped create video shoots. • Presented weekly and monthly marketing reports to high-level management. Compiled statistical data from the ecommerce channel including promotional performance, traffic generation, referral spending/advertising and audience demographics.

Work Experience

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Interests & Groups

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INTERESTS
  • Yoga
  • dance
  • hiking
  • swimming
  • running
  • reading and traveling.
SPORTS
  • Yoga and Dance
GROUPS
  • no groups

Education History

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