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Digital Director

Marketing Consultant with a background in media planning, email campaigns, paid search and social, content creation and reputation management. Shannon helps professional service providers and businesses implement marketing strategies to optimize their online presence.

As Digital Director at Pursuit Online Marketing, based in Newport Beach, CA responsibilities include a robust suite of digital marketing and advertising services including:
• Design and content creation for Email Campaigns & Newsletters
• Search Engine Optimization (SEO) through link building and keyword-rich content 
• Measurement & Analytics, Strategic Planning of Social Media Marketing and Pay-Per-Click (PPC) advertising campaigns.

• Develop and execute highly targeted and cost effective marketing campaigns to drive sales, engagement, retention, leads and positive customer behavior.
• Design, schedule and track successful email marketing campaigns. 
• Media planning and buying. Oversee deadlines and measure advertising’s effectiveness.
• Site maintenance including content updates and design modifications. 
• Manage social media presence by planning content calendar, creating social promotions, contests and graphics, and posting keyword-rich copy.
• Monitor online reputation by responding to reviews, verifying local search listings and creating dental directory profiles.

Marketing Consultant

Develop marketing strategy and executing campaigns. WordPress, social media, content marketing, strategic planning, market research, events and promotions.

Marketing Project Manager

• Prepared and presented lectures on English grammar, creative and business writing, public speaking, and comprehension skills. 
• Evaluated students’ progress and proof read students' writing assignments. 
• Organized events for non-English speakers and recruited university students for language exchanges.

English Teacher

• Generated leads through networking at conferences, trade shows, and award shows. 
• Established and nurtured relationships within the publishing and broadcasting community to increase media coverage for clients. 
• Helped create, distribute and monitor news releases for print, TV, radio and online media.  
• Worked with art directors, writers and video producers on content creation.  
• Negotiated sponsorship agreements and helped place ads in trade publications.

PR Account Manager

• Managed resort’s calendar of events, organized all logistics of guest activities and special events. 
• Created partnerships with local travel agencies and tour companies. 
• Hired and trained promotional staff to gain exposure for special events and performances. 
• Analyzed market research to develop an in-depth understanding of Kenya’s visitors.

Events & Promotions

Find out detailed information about Shannon Olsen, Digital Director in Costa Mesa, CA

Shannon Olsen: Digital Director in Costa Mesa, CA

Shannon Olsen

Pursuit Marketing

California Dental

Creative Marketing Services, CMS (LLC)

Boston Bright, Chulalongkorn University

North American Précis Syndicate (NAPS)

African Safari Club

San Francisco State University