Lifestyle

Manager, Digital Marketing

I transform brands. I lead collaborative teams to maximize their digital marketing investments so that they can increase the value of their overall branding efforts and convert the highest qualified traffic available to them on all types of budgets. 

I enable brands to get there through smart, integrated and attainable strategies led with vision and purpose. And I keep these marketing strategies accountable through actionable analytics and optimization.

I'm currently responsible for digital marketing fixed operations and strategy for Mitsubishi Motors, North America. I repositioned MMNA's digital brand image by launching a mobile-responsive Corporate website, scaled all social media brand handles by over 300% growth within two years and now I'm expanding CRM channels into social media.

Responsible for Mitsubishi Motors North America's digital/social advertising & fixed operations encompassing Corporate website operations, digital media creative, SEO/SEM, branding, social media operations and initiatives, analytics and optimization.

 - Plan and manage the digital component of integrated advertising campaigns (3-5/year) by using consumer insights to identify key messages, developing creative briefs and working with business groups and agencies to implement the campaign on deadline.

 - Oversee social media platforms, including social CRM (outbound customer service), campaign content, paid advertising and community management. 

 - Develop and implement multi-platform customer retargeting strategies spanning email, website and online display media.

 - Implement a responsive website redesign project for mitsubishicars.com by negotiating contracts, managing development vendors, maintaining regular communication to Executive Management and coordinating related internal I

Managed Toyota’s consumer-facing digital ecosystem. Digital properties include Toyota.com, mobile properties, mobile applications, and Toyota Racing.

 - Drove the strategy roadmap, ideation and design for the Toyota.com redesigned consumer site, managing a matrixed team of over four major agency partners, and an IT-related group in addition to multiple business units.  Successfully launched a smartphone to tablet responsive consumer site in advance of the redesign.

 - Administer online KPI reporting and site optimization using tools such as Omniture Sitecatalyst, Adobe Test and Target, and Adobe Insights to improve qualified traffic and conversion. 

 - Led day to day Toyota.com maintenance operations with over 17 vehicle models in lineup and teams of project managers, marketing analysts and multiple agencies.   

 - Directed SEM strategy, multiple integrated vehicle campaigns (Camry, Prius family) and special projects such as the Prius Plug-in online vehicle ordering configurator.

Digital Marketing

Held a dynamic Marketing role in all aspects of digital marketing for an aggressively innovative, youth-targeted automotive brand.  
 - Developed and executed digital strategy to enhance footprint for properties such as Scion.com, Scion Owners, Scion Racing, Scion AV and m.scion.com mobile programs.  Managed the operations of all Scion digital activities. 

 - Managed day to day search and display media operations by providing the media agency strategic direction and approvals on banner creative/buys, custom media integrations and paid search buys.
 
- Activated strategy and execution for six Scion.com website redesigns by defining objectives, executing site strategies and ongoing optimizations.. 

- Pioneered first automotive Owners iPhone app and first social media brand presence in Facebook and Twitter.  

- Drove innovative, first-to-market digital initiatives in social media, augmented reality, 3-D video, campaign microsites, and mobile campaigns.

Interactive Marketing

Served as lead project manager on key large-scale initiatives such as three Scion.com yearly redesigns, Build Your Scion configurator and interactive launch campaigns for the 2007 xB and xD.  Projects were managed on time and on budget from Ideation and requirements gathering to RFP development to development execution, QA and deployment.

Projects were managed on time and on budget from Ideation and requirements gathering to RFP development to development execution, QA and deployment.

Digital Marketing Project Manager (Consultant)

Served in a variety of roles within the Toyota Financial Services Program Management Office such as project manager, project coordinator and Portfolio analyst.  Served as a team lead within the PMO Portfolio Management group by regulating assignments, serving as subject matter expert and ensuring projects are staffed.   Managed medium-sized (under $1M) key mainframe and AS400 enhancement projects from inception to completion.

Consultant Portfolio Analyst / Project Manager

Mentored project managers on PMO best practices, including monthly project reporting, project planning and framework development within Rational Unified Process and SPE project compliance standards.

Project Analyst/Manager

Find out detailed information about Emily Yamamoto, Manager, Digital Marketing in Long Beach, CA

Emily Yamamoto: Manager, Digital Marketing in Long Beach, CA

Emily Yamamoto

Mitsubishi Motors

Toyota Motor Sales

Scion

Keane Inc

Toyota Financial Services

Sony Pictures Entertainment

California State University-Long Beach

California State University-Long Beach