Emily Yamamoto

Emily Yamamoto

Brand and Digital Marketing, Mitsubishi Motors North America

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Summary

I transform brands. I lead collaborative teams to maximize their digital marketing investments so that they can increase the value of their overall branding efforts and convert the highest qualified traffic available to them on all types of budgets. I enable brands to get there through smart, integrated and attainable strategies led with vision and purpose. And I keep these marketing strategies accountable through actionable analytics and optimization. I'm currently responsible for digital marketing fixed operations and strategy for Mitsubishi Motors, North America. I repositioned MMNA's digital brand image by launching a mobile-responsive Corporate website, scaled all social media brand handles by over 300% growth within two years and now I'm expanding CRM channels into social media.

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