 Maturity of Art and Federal Certificate of Capacity

Fashion

Lifestyle

Travel

Cinema

Contemporary arts

Beach sport and snow sports

Head of Visual Merchandising

Project Concept:  Windows and in store campaign for every season and special highlights products following the marketing calendar. Look and feel of 83 department stores and 23 Sport stores throughout Germany (store sizes range from 25´000 M2 to 40´000 M2 per location). Responsible for a target budget of 12 Million annually. Presentation of the VM concept and strategy to the CEO and Head of Marketing.  Project Facelift:   In charge of the improvement of the shopping experience for the target group customers in selected stores with a minimum annual budget of 2 Million.   Project Leadership:  Team leader and organization of 22 VM team members. Creation of a new field VM team of 8 to support regional store teams.   Project Products focus:  Attend range reviews with buying department. Involvement in the marketing products shooting sessions. Improvement of the basic VM guidelines and styling guides. Development of a new visual merchandising DNA for corporate brands. Event and catwalk concept

Find out detailed information about cecile guex, Head of Visual Merchandising in Amsterdam, NB

cecile guex: Head of Visual Merchandising in Amsterdam, NB

cecile guex

Karstadt

Applied Art School