Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Camping

Snowboarding

Skating

Home brewing

Advertising Coordinator

Recent graduate from California State University, Chico; interested in working for the action sports and lifestyle industry.

•	Tracked website traffic trends using Google Analytics, adjusted bid pricing on Google Adwords
•	Utilized consumer data and behavior to better understand audience product preferences
•	Maintained vendor relationships, procured inventory for production
•	Analyzed site content and ad campaigns to translate quantitative data into actionable recommendations


•	Ran weekly and monthly sales reports, often from multiple systems; assisted in preparation of management analysis reports for Director of Operations and CEO
•	Assisted Customer Service Team in ensuring orders placed by customers were sent to apparel manufacturers, and were shipped on time
•	Recorded credit memos and invoices into CRM for commission payments to sales reps
•	Resolved lost orders that totaled over $650,000
•	Forecasted sales goals for brands participating in trade shows across the U.S.

Operations Assistant

•	Prepared account reconciliations and financial analysis 
•	Assist in the preparation of exhibits/reports using Excel & QuickBooks for client presentations
•	Assessed financial statements to ascertain validity and reliability of information
•	Proficient in use of QuickBooks accounting software
•	Performed data entry on Accounts Payable Ledger


Greg Georganne Construction

•	Hosted a weekly college radio show; boosted the radio’s audience 900% in the four months of being On-Air; attracting 200 new listeners to the show
•	Collaborated with the marketing and production departments in visualizing and directing audio & video broadcasts 


Production Intern

•	Spearheaded guerrilla marketing campaigns for concerts including situational analysis, promotion strategy, and advertising and social media; resulting in five sold-out shows
•	Conducted market research using quantitative analysis and social media to determine what performers our venues should target in order to maximize profits


Marketing and Promotions Team

Find out detailed information about Michael Lauro, Advertising Coordinator in San Pedro, CA

Michael Lauro: Advertising Coordinator in San Pedro, CA

Michael Lauro

Bee Wick Hemp Company

Place Showroom LLC

Accounting Assistant

KCSC Radio

Epic Productions

California State University, Chico