Andrew McSorley

Andrew McSorley

Global General Manager | Sales & Marketing Executive | Product Management | Brand Development
Location: Orange County CA
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Summary

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A results driven leader with extensive hands-on experience across a wide range of organizational functions, providing strong cross-functional understanding and capabilities to guide high performance team execution.

Global-oriented strategic thinker with diverse P&L experience and a history of successfully delivering growth and profitability; Brand strategy, development & management expertise; Strong track record of developing and delivering a sustainable product pipeline through consumer-centric innovation; Experience in global manufacturing, sourcing and operations; Exceptional team building and communication skills. Core competencies include:

• Cross-Functional Team Leadership
• P&L Ownership and Budget Management
• Brand Strategy & Management
• Go-To-Market Planning & Execution
• Consumer Insights / Analysis
• Merchandising / Product Management
• Multi-Channel Distribution Strategy
• Licensing Agreements & Contracts

Work Experience

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Interests & Groups

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INTERESTS
  • - Professionally: I thrive on a steady stream of fresh inputs and challenges and approach opportunities with an analytical mindset and ability to quickly identify opportunities or pitfalls and I take action with a deliberate ardor.
  • - Personally: I’ve raced off-road cars through a barren Mexican desert and I’ve finished a 100-mile mountain bike race (twice). I believe life is best lived outside and in constant motion and thrive on adventures that take me to new places and expand my worldview.
  • I love motorcycles & classic cars and pretty much anything else with wheels and a motor for that matter.
SPORTS
  • Cycling (all flavors)
  • Running
  • Snowboarding
  • Surfing/SUP/Watersports
  • Golf
  • (I'll pretty much try anything that involves being outside and active)
GROUPS
  • IMBA
  • People For Bikes

Education History

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Connections

PEOPLE 1

Owner, Malakye.com  

COMPANIES 21

Fox Head, Inc.
Giro Sport Design
The North Face
Crankbrothers
OBEY Clothing