Associate of Arts (A.A.) to CSU B.A. Transfer

Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

New media

My interests are heavily rooted in the arts/creative/music/literature

Healthy eating and active living.

Strategic Brand & Marketing Consultant

Kevin is a creative, brand and marketing strategist that applies conventional and unconventional solutions within cross-functional teams; mainly in senior management, leadership and strategic roles. He’s developed integrated marketing programs, channel strategies, marketing teams and guided organizational structuring among other senior leadership duties. These programs  were supported by heavy measurement and tracking to mitigate waste and ensure measurable results; often building ROI, CPC and P&L models for brand marketing, channel marketing and integrated marketing programs.
With a focus on simple and innovative solutions to help public and private sector organizations reach their potential, he’s personally managed the building and growth of four in-house marketing teams where leadership and training were core to enhancing the company culture. Overall, he’s committed to cultivating strong internal marketing programs that foster talent and passion; ultimately, building creative, collaborative teams focused on developing strategies that drive conversions, consumer engagement, brand awareness and sales.

Create highly stylized creative direction, provocative strategy, intimate client -support and open-communication  to ensures business needs are accurately translated into something tangible:

- align strategic and creative direction with measurable results. 
- combine consumer-needs with business needs. 
- think conventionally and awkwardly to ensure unique and creative ideas drive business results.
- build belief in the brand and foster strong consumer relations. 

Carefully and with care, customize marketing and brand programs most likely to transform your business. Strive to bring engaging concepts and exceptional execution to every project by sharing unparalleled traditional and new media marketing thinking with senior and junior staff alike; design everything to evolve your business.

Design, implement and manage an owned digital and social media program tailored toward brand building, brand communications and consumer activation; utilizing content and messaging to raise brand awareness, drive trail and cultivate consumer loyalty: 

- Designed and managed Digital/Social Media retail and brand marketing program.
- Designed and implemented channel strategy, content sourcing program, intern program, management process, Budgeting (w/ CPA & ROI predictive modeling) and segmented culture marketing strategy. 
- Facebook Growth (no paid media): 6% increase in likes; 35% Increase in post reach; 12.5% increase in overall reach; 11.4% increase in page engagement 
- Instragram Growth (no budget): 254% growth in media generated; 350% increase in commenting; 206.39% increase in engagement 
- Twitter Growth (no budget): 22% increase in impressions

Director of Digital & Social Media

Designed, implemented and managed a comprehensive marketing program focused on re/brand launch, paid, social, digital, field marketing and public relations; including operations, processes, staffing, strategy, budgeting, organizational design and technology implementation: 

- Designed and managed integrated marketing team with seven members; five direct reports.
- Immediate growth: approx. 325% growth increase in social media program; >50% monthly growth rate in consumer engagement.
- Social Media (YTD): 500% growth in community size in 12 months; launched three additional channels bringing the total to five.
- Campaigns (YTD) : ran 14 channel specific and/or integrated campaigns in <12 months; minimum of 10% growth with KPI’s.
- Public/Digital Relations (YTD): gross impressions: 697,814,076; YTD estimated advertising value: $2,769,000.
- Product Promotions (YTD Seasonal): expanded city initiative into scalable regional program that includes field, retail, street and trade; approx. 25

Director of Marketing & Brand Strategy

Designed, implemented and managed an integrated marketing program and brand strategy. The brand framework, preliminary operational framework and organizational design was built and implemented within 6 months. The program includes: appropriate forms of paid/owned/earned social media, digital media, public relations, event and guerrilla marketing. 

- budgeting, data integration and capture, staffing plans, interview processes, performance-based bonus programs, organizational design and partnership building with strategically aligned brands and service providers. 
- 325% growth increase in its social media program, with 50% monthly growth rate in consumer engagement. 
- Over 33 million top tier media impression equaling an estimated $225k in ad value
- Direct management of 6 junior staff and two non-direct reports.
- management duties include organizational design, brand audit and strategy, digital media management and strategy, social media management and strategy, PR messaging (agency

Director of Integrated Marketing

Strategic consultation and training on selected digital media plans for state and federal clients including the FDA, State Health Departments and Health Foundations. Digital and social media strategies fully integrate with traditional, experiential and event marketing; as well as paid, owned and earned media.

Digital Strategy Consultant

Lead all operational and social/digital media planning for state and federal clients including the FDA, State Health Departments and Health Foundations. This included designing, implementing and managing a professionalized social/digital media department that integrated event and behavioral marketing into a cohesive operational system that increased client investment in social while expanding agency services: 

-Two direct reports; 7 non-direct reports.
- Managed one marketing communications brand-account and an avg. 8-14 (social media) lifestyle brand-accounts.
- Lead proposal writer for Digital and Social Media Strategy.
- Lead Speaker and Presenter for Digital and Social Media Strategy. 
- Core member of Creative Team for media development and messaging strategy.
- Secured five new state contracts and a 210 million dollar Federal contract of which 60% of funds are allocated to digital and social media. 
- Existing clients experienced growth ranging from 500%-24,900% (over apprx. 24 

Lead Digital Integration Strategist

Designed, implemented and managed an integrated Social Media Marketing Program; including operations, processes, staffing, organizational design and technology implementation, professional service development, RFP (business development), strategy, development, communications, campaigns and advertising for all RSCG brands: 

- Reviewed and implemented social media management and monitoring technology.
- Professionalized the social media program; expanding the strategy, channel, tactics and process.
- Developed training process for Brand Managers.
- Grew client investment across 4 accounts; with some accounts experiencing 10x the investment in social media.
- Many campaigns yielded 40%-1000% growth per campaign.
- Existing clients experienced growth ranging from 500%-24,900% per community (over apprx. 24 months with many online communities starting >100). 
- Prior to professionalizing the department many accounts could not increase their social media footprint.

Social Media Manager & Strategist

Generate relevant and targeted paid (social) media campaigns. Clients include: Comedy Central, Youth in Revolt , Fox’s 24, Showtime, HBO, History Channel, Discovery Channel, Smithsonian, Economist, TWC Films, Atari Games, Nascar, Boxing 360, ACE Hardware, Starwood Hotels.

- Generate highly-targeted, keyword specific copy designed to influence consumer behavior and ultimately impact purchasing intent. 
- Combine brand attributes, demographical information and creative writing,  to drive CTR% and conversion rate. 
- Real-time campaign optimization.
- Analyze post-but reports to asses how campaigns may be improved to yield greater CTR%.

Social Media Contractor

Local and nationally syndicated columnist focusing on independent music and arts.

Journalist

Played a supporting role in designing, implementing and managing a new department within the agency; including processes, operations, budgets, pitch decks, strategy, RFP/business development and social media campaign and project management (strategic and tactical). Clients include: American Red Cross, 10x10, Life Technologies, Sybase, Workday, NetApp, Centauric, Infoblox, Rail Europe, AMN Health.

- Produce and manage integrated, user-centered campaigns for B2B clients.
- Create actionable Social Media, Content and Engagement Strategy Guides.
- Manage Agency social media channels.
- Translate key behavioral data into integrated strategies and campaigns that address user needs and client goals.
- Perform advanced social media research on audience needs and provide strategic recommendations.
- Successfully set-up and deploy social media tools and applications that increase brand awareness and engagement across various digital channels.
- Produce internal copy for Business Development and

Social Media Analyst & Campaign Manager

Provide small business clients with digital content, strategies, campaigns and marketing management.

Digital Strategist

Supported the Project Manager, CTO and Founder with market research, SWOT Analysis, user-testing, content development and go-to market strategies. As the second employee of a start-up developing a single-point tech solution for the job market, responsibilities also included the research and planning of early-stage product development specifications, and wire-framing of features and functions.

Digital Media Coordinator

Provide the CEO and Founder of 49frogs.com ongoing executive support for the development and launch of 49frogs.com (a single-point tech solution for the job market). Duties include, research, development, market analysis, copy writing and business plans.

Executive Assistant

Independent freelance and contract writer for local and national print and digital publications. Roles include show reviews, album reviews, interviews, editorials and feature articles.

Contracts included: City Beat, Daily Aztec, SDMM, Skratch Magazine, Modern Fix, Trip Wire, UR Chicago

Freelance Music Journalist

Album Reviews, Show Advances and Previews

Music Journalist

Conduct field marketing research used when creating, executing and managing promotional activities. These efforts focused on independent arts and entertainment clients. All field research and promotional activities were tracked, reported and reviewed by internal teams.

Senior FARM Team Member (San Diego)

As the Editor of Urban Arts my role was to manage writers, generate content, design layouts and coordinate publishing with the Owner and Publisher. Tasks included reviews, editorials, photo shoots, mock-up layouts, and sales.

Editor (Urban Arts)

Find out detailed information about Kevin Farr, Strategic Brand & Marketing Consultant in Los Angeles, CA

Kevin Farr: Strategic Brand & Marketing Consultant in Los Angeles, CA

Kevin Farr

ANTinc

POPwater

Arctic Zero

Arctic Zero

Rescue Social Change Group

Rescue Social Change Group

Rescue SCG

SocialTyze

Examiner.com

BusinessOnLine

Independent Contracting and Consulting

49frogs.com

Option Sea Inc.

Independent Contractor

Trip Wire Magazine

Cornerstone Promotion/FARM TEAM

Modern Fix

Instituto Itailiano

San Diego City College

San Diego State University-California State University

San Diego State University-California State University