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Seasoned marketing/ advertising executive with extensive experience in campaign development, cross functional team collaboration, and project leadership. Looking for a challenging position within the fashion industry where I could use my collective experience and enthusiasm to directly impact a brand's bottom line.

•	Conceptualized and executed all brand marketing programs- targeted partnerships, public relations, e-CRM, tradeshow and traditional/ non-traditional media plan
•	Responsible for creation of custom in-store merchandising programs and salon “handbooks”
•	Planned and supervised creation of all aspects of 2012 Bridal Fashion Week including: invitation and suite design, marketing material production, visual merchandising, sales strategy
•	Managed all day-to-day operations for domestic and international accounts
•	Coached junior team members through creation of comprehensive social media strategy and calendar- brand voice and content development, best use of social media avenues (Facebook, Twitter, Instagram, Blogs, Pinterest)
•	Developed financial management infrastructure (budgets, reports), and P&L and cash flow strategy and execution


Marketing Consultant

•	Led strategic planning and end-to-end execution of multiple high profile digital campaigns and product launches for Olay’s largest sublines- ProX, Regenerist, and Fresh Effects
•	Collaborated with over 10 partner agency, client and vendor teams to ensure cohesive campaign creation
•	Performed critical ongoing and post-campaign analytics to uncover insights for optimizations and future campaigns; generated recap reports for internal and client distribution
•	Integral member of cross agency team responsible for designing and implementing new P&G “POE” process created to maximize results of all content partnerships
•	Supervised launch and ongoing management of key online platforms, YouTube and Tumblr- platform strategy, content calendar and paid support campaigns
•	Developed innovative digital programs for large scale red carpet events including the Oscars, Grammys and a marquee sponsorship of Oprah’s ‘Life You Want’ Tour 
•	Actively managed all program expenses and maintained ongoing r

Digital Account Supervisor

•	Managed all client, internal and external agency relationships to ensure holistic work delivered on schedule
•	Responsible for maintaining strategic and creative integrity of all work and facilitating the working relationships between all stakeholders including client senior management teams
•	Directed strategy development on multiple automated retail based brands 
•	Led execution of brand identity, user experience and information architecture projects across multiple customer touch points- kiosk, web, mobile
•	Led all P&L, operations and financial management for agency


Agency Director

Account Management - REVLON, Almay 
•	Key core team member responsible for revitalizing Almay brand identity and talent strategy 
•	Oversaw creative and production development of all global ad and brand-refresh campaigns across in-store, TV, print, online banners, and social media
•	Led integrated promotions with celebrity talent that included the development of original video content, Facebook activations and customized mobile banners
•	Collaborated with cross functional teams including legal, procurement, product development, merchandising and media teams to ensure development of marketing campaigns with strategic and creative consistency 

Advertising Operations Consultant 
•	Worked with senior-level management to develop and implement customized processes and procedures for advertising division 
•	Created essential work-tracking and archival systems that served as core infrastructure for everyday interactions with clients, agency partners and vendors 
•	Trained incoming and existin

Advertising Operations Consultant/ Account Management

•	Served as primary client contact for all day-to-day activities on all global advertising initiatives
•	Responsible for managing integrated campaigns for over 10 new product launches
•	Aided creation of collaborative product and advertising development process that led to highest-scoring ads in brand’s history
•	Conducted regular competitive analyses that yielded key insights on industry trends to inform upcoming product launches and branding initiatives 
•	Worked with international teams to deploy campaigns in foreign markets
•	Effectively managed all working budgets totaling $6+ MM


Senior Account Executive

•	Successfully co-managed the production and trafficking of a national product launch and brand-awareness campaign (broadcast and print) 
•	Result: 2008 product sales surpassed $1.5 billion 
•	Led partnership with Rodale Publishing to create a custom non-branded quarterly publication 
•	Managed the creation and submission of regulatory approval packages
•	Responsible for creating and ensuring adherence to all budgets and timelines
•	Acted as key contributor in multiple high pressure, deadline driven new business pitches


Account Executive

Account Executive – UnitedHealth Group, Monterey Bay Aquarium, AAA		
•	Assisted Account Supervisor with managing daily operations between cross functional teams to deliver integrated direct-mail, print, broadcast and radio campaigns
•	Successfully planned and executed multi-market promotional events on a $7MM national account
•	Presented clients with innovative grassroots, PR and partnership opportunities as added value
•	Conducted market and new business research and presented findings to internal teams
 Media Coordinator - PG&E, California Beef Council	
•	Planned, negotiated, purchased, and trafficked all print media


Account Executive/ Media Coordinator

Find out detailed information about Brenda Silva,  in Downey, CA

Brenda Silva: in Downey, CA

Brenda Silva

Tara LaTour Couture Bridal

Organic, Inc.

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William Morris Endeavor Entertainment

Arnell

Ogilvy & Mather

HeadQuarters Advertising

Fashion Institute of Design and Merchandising