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Wake

E-Commerce Marketing Coordinator

Overall my desire is to grow in marketing knowledge in all areas including, paid search, organic, partners, display, direct, email, social media, video advertising, etc.

o	Directly launched and managed Google & Bing Paid Search Accounts - Managing over 800 million long tail keywords.
o	Daily reporting and analysis in Search Engine Marketing & Advertising Sales. Able to think of new ideas to grow the accounts as well as troubleshoot based on performance trends.
o	Created the PeopleFinders Network Ad Sales Revenue Report – Daily Ad Sales Metrics for 3 websites for over 100 advertising placements – these placements are able to generate over $100,000 in revenue a month depending on traffic of the website.
o	Directly managing paid search for 2 websites with Google AdWords and Bing Ads accounts that spend over 2 million dollars based on ROI to always have positive margin as well as growth.
o	Highly proficient in Excel with manipulating raw data sets into organized useable data. (Pivot Tables, SUMIFS, vLookups, 7-day Averages.)
o	Ad copy/creative optimization through A/B testing on a weekly basis helping to increase CTR & conversion rates across all paid search accounts.
o	AdWords Optimizations – Create automated rules to clean out bad keywords, negative out low performance keywords, bid optimizations, ad text testing, site links, remarketing lists, review extensions, etc.
o	AdWords & Bing Keyword Expansions – Keyword expansion tools, search query reports
o	Able to take old reports and make them more efficient to update – Reducing time spent on updating daily reports by 70%.
o	Knowledgeable in DoubleClicks for Publishers & Networks such as Ad Exchange & Ad Sense – Able to build out advertising placements on our website and host them on DFP as well as negotiate with hard coded partners based on a CPC or CPM rate.
o	Search Funnel & Landing Page Testing – Built several mock check out page, lead designers and developers for implementation. Was able to increase sales by 30% just by changing the design and layout of the checkout page.

Find out detailed information about Neil Wang, E-Commerce Marketing Coordinator in Riverside, CA

Neil Wang: E-Commerce Marketing Coordinator in Riverside, CA

Neil Wang: E-Commerce Marketing Coordinator in Riverside, CA

Neil Wang

PeopleFinders.com

University of California, Riverside