Zoe combines her love of marketing with the sciences of data and technology. A true marketing technologist with over 10 years of experience, she has helped lead marketing strategy, ecommerce and digital at The Home Depot, SPANX and The Coca-Cola Company. Her main focus is to drive brand value and sales through multi-channel strategies while focusing on providing millenial audiences with the best possible experience. At The Coca-Cola Company, Zoe combines her deep understanding of the digital marketplace with a holistic business approach to design and create the digital and mobile vision for the North American organization. An entrepreneur at heart, Zoe leads teams in designing and launching digital capabilities focused on building stronger relationships between brands, customers and consumers through innovative technologies. Zoe holds a B.A. in Public Relations from the University of Tennessee and an M.A. in Journalism and Public Policy from American University. She lives in Atlanta, GA with her husband Jeffrey and their yellow lab, Ben.