Lifestyle

Music

Kayaking

Volunteering

Tennis

Hiking

Traveling

Networking

Fitness (running

Snowboarding)

Associate Marketing Manager

My professional goal is to secure a marketing professional position that will utilize my creativity, marketing, and interpersonal skills with accuracy and efficiency, while maintaining a motivated, productive, and goal-oriented environment, and maintaining extensive customer loyalty.

- Enthusiastically and successfully manage all promotional and advertising campaigns for over 50 active print titles and online learning solutions to achieve aggressive revenue goals in Computer Science and Math of over $4 million
- Follow and report on market and industry trends while researching all competing titles 
- Extensively create and write an average of 50 emails, a variety of back cover copy, and 75 direct mail pieces a year
- Active member of the department’s Social Media Task Force which includes posting on three of our company blogs, posting to our Facebook and Twitter accounts, and constantly brainstorm new and creative campaigns to promote our print and digital products
- Collaborate with Editorial, Sales, Production, and Marketing teammates to provide creative and effective marketing results
- Manage the website by creating online catalog pages for each book including writing copy, managing meta data and managing ancillaries

- Responsible for advanced marketing support tasks while overseeing projects shared by all marketing managers
- Managed entire process for all direct mail promotions including coordinating with the design team and mail house and ordering all mailing lists
- Processed all invoices for the Marketing department; Marketing contact with the Accounting department 
- Worked closely with the Chief Marketing Officer to assist with any Executive Marketing projects

Marketing Coordinator

- Edited and formatted textbook manuscripts and ancillaries to be launched into production
- Assisted the Director of Marketing and CMO with projects to launch marketing campaigns for new editions of textbooks


Editorial & Marketing Temp

- Performed market research on competitors’ products of child necessities to appropriately price and market our products
- Analyzed findings of research to create reports for senior staff for marketing department
- Contributed to staff marketing meetings and conference calls with the Vice President


Marketing Intern

Find out detailed information about Cassandra Peterson, Associate Marketing Manager in Somerville, MA

Cassandra Peterson: Associate Marketing Manager in Somerville, MA

Cassandra Peterson

Jones & Bartlett Learning

Jones & Bartlett Learning

Jones & Bartlett Learning

Dorel Juvenile Group

Stonehill College