Jeff Grainger

Jeff Grainger

Marketing Director at Florida Silica Sand Company

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Summary

• Management of advertising, promotions, and public relations as specified in the marketing plan of a products driven company. • Creation of national advertising campaign for two branches of business simultaneously from creative ad development to ad placement and frequency. • Defining, creating and developing comprehensive marketing plans that identify advertising and communications strategies in order to increase trade and consumer brand recognition. • Launched new division of business creating e-commerce website, 200+ page catalog, while handling PR and marketing efforts. • Hired, managed, and trained sales force of 25 commissions driven sales associates. • Exceptional writing skills, excellent time management skills, attention to detail and the ability to communicate with all levels of the organization. • Creating fully integrated Marketing plans that incorporate the most cost-effective avenues that bring the most measurable ROI.

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