Bike

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Streetwear

Swim

Senior Director, Direct Marketing/Customer Analytics & Intelligence

Innovative marketing professional with national and international, cross-industry experience including: 

- Customer Analytics and Intelligence  
- Direct Marketing
- Database Marketing
- Loyalty/Subscription services/CRM
- E-commerce 
- New Business Launches
- Leadership Development
- Advertising
- Brand Management/Marketing
- Concept Development & Implementation
- Marketing Communications
- New Product Development
- Project Management
- Process Innovation
- Operations Support Services
- Broadcast production

Creative and dynamic Marketing Technologist and Direct Marketing leader with a diverse background in various industries with over 20 years’ experience in retail, entertainment, and QSR in both corporate and agency positions. Specializing in database marketing, new customer acquisition, customer analytics and intelligence, brand management, marketing strategy, loyalty and direct marketing.

As part of the senior team, I serve a critical role in developing strategies and leading programs to continuously improve the performance of direct marketing initiatives. Responsible for the overall Omni-channel contact strategy and customer growth plans for the brand as well as the oversight of execution of campaigns across all channels to our customers. Responsible for the analysis of all marketing, providing data-driven, actionable insights and answers to business questions. A key influencer driving a customer-centric organization and revenue growth through improvements and innovation.

•	Developed and launched the new Barney Fan Club resulting in 32% increase in membership
•	Managed all creative copy for the Barney Magazine and Fan Club
•	Coordinated photo shoots and creative talent
•	Editorial duties for the magazine and managed production of fan club materials


Marketing Manager/Co-Editor

•	Developed and delivered client presentations and new business pitches
•	Managed research summaries, coordinated advertising materials and print production workflows
•	Managed magazine photo shoots


Account Executive

Find out detailed information about Karen Shaffer, Senior Director, Direct Marketing/Customer Analytics & Intelligence in Little Elm, TX

Karen Shaffer: Senior Director, Direct Marketing/Customer Analytics & Intelligence in Little Elm, TX

Karen Shaffer

Rent-A-Center, Inc.

Lyrick Studios

Richard Yeager & Associates

The University of Texas