Karen Shaffer

Karen Shaffer

Senior Director, Direct Marketing, Customer Analytics & Intelligence

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Summary

Innovative marketing professional with national and international, cross-industry experience including: - Customer Analytics and Intelligence - Direct Marketing - Database Marketing - Loyalty/Subscription services/CRM - E-commerce - New Business Launches - Leadership Development - Advertising - Brand Management/Marketing - Concept Development & Implementation - Marketing Communications - New Product Development - Project Management - Process Innovation - Operations Support Services - Broadcast production Creative and dynamic Marketing Technologist and Direct Marketing leader with a diverse background in various industries with over 20 years’ experience in retail, entertainment, and QSR in both corporate and agency positions. Specializing in database marketing, new customer acquisition, customer analytics and intelligence, brand management, marketing strategy, loyalty and direct marketing.

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