Wes Barker

Wes Barker

Strategic Marketing at Sierra Trading Post
Currently: Strategic Marketing at Sierra Trading Post
Location: Fort Collins CO
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Summary

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I’m not seeking just a job. I’m chasing a passion. I need an environment where I can apply my experience of leading effective initiatives at both strategic and tactical levels. I have a unique combination of creative, analytical, and strategic skills that can help benefit your company in the following ways: + Market Research. Led consumer insights research to implement revenue optimizing solutions in addition to identifying new areas for business development. (Plantronics, Inc.) + Marketing/Advertising Strategy. Developed and drove nationwide marketing campaign to reach target audience, surpassing performance goals. Define strategy/guidelines,created copy. (AREA203, Plantronics, Inc.) + Campaign Implementation. Planned and coordinated marketing strategies and events involved in major campaigns for large accounts like Verizon Wireless. (Marketing Werks) + Branding/Design. Award winning product design, logo creation, brand strategy and print advertising pieces. Business types include recording studios, research clinic, and micro-brewery. (Samples in portfolio) + Business Development. Managed portfolio of over 75 products, generating over $20 million in revenue. Defined revenue streams, ROI, forecasting, and overall business impact. (Plantronics, Inc.) I'm seeking an opportunity in Strategic or Media Management in the marketing field. I'm looking to advance vast experience base in an innovative environment with great growth potential. Strong interest and practical experience in strategy organization, identity development, effectual marketing, hardware design, multimedia, and software applications. Specialties: Strategy and Category Management, Product Management, Industrial Design, Interactive/Web Design, Graphic Design, ROI Analysis, Sales Training, Trade Shows, Brand Management

Work Experience

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Interests & Groups

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INTERESTS
  • Music
  • Rock Climbing
  • Kayaking
  • Snowboarding
  • Playing Guitar
  • Motorcycles
  • Photography
SPORTS
  • no sports
GROUPS
  • no groups

Education History

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