Bachelor's of Science in Industrial Design

Creative Agencies

Lifestyle

Outdoor

Music

Kayaking

Rock climbing

Snowboarding

Photography

Motorcycles

Playing guitar

Strategic Marketing

I’m not seeking just a job. I’m chasing a passion. I need an environment where I can apply my experience of leading effective initiatives at both strategic and tactical levels. I have a unique combination of creative, analytical, and strategic skills that can help benefit your company in the following ways:

+ Market Research. Led consumer insights research to implement revenue optimizing solutions in addition to identifying new areas for business development. (Plantronics, Inc.)

+ Marketing/Advertising Strategy. Developed and drove nationwide marketing campaign to reach target audience, surpassing performance goals. Define strategy/guidelines,created copy. (AREA203, Plantronics, Inc.)

+ Campaign Implementation. Planned and coordinated marketing strategies and events involved in major campaigns for large accounts like Verizon Wireless. (Marketing Werks)

+ Branding/Design. Award winning product design, logo creation, brand strategy and print advertising pieces. Business types include recording studios, research clinic, and micro-brewery. (Samples in portfolio)

+ Business Development. Managed portfolio of over 75 products, generating over $20 million in revenue. Defined revenue streams, ROI, forecasting, and overall business impact. (Plantronics, Inc.)

I'm seeking an opportunity in Strategic or Media Management in the marketing field. I'm looking to advance vast experience base in an innovative environment with great growth potential. Strong interest and practical experience in strategy organization, identity development, effectual marketing, hardware design, multimedia, and software applications.

Specialties: Strategy and Category Management, Product Management, Industrial Design, Interactive/Web Design, Graphic Design, ROI Analysis, Sales Training, Trade Shows, Brand Management

+ Strategic partnerships and co-marketing campaigns
+ National advertising buying/planning 
+ Event marketing 
+ National campaigns resulting in 9.7 to 1 ROI.

Lead Entrepeneur/Marketer/Strategist/Swiss Army Knife for endorsed brand. Strategy, copy & creative direction/implementation, media planning, merchandising, campaign optimization and brand management. 
+ Leading sales growth 240% YoY as sole marketer and strategist 
+ Increased marketing efforts, building out a more well rounded and cohesive brand presence

Digital Marketing

Strategy, media buying, campaign optimization and management.
+ Performance driven digital campaigns: PPC, Social Media/PR, E-mail, Display and Affiliate.
+ Planned and managed successful multi-million dollar customer acquisition, sales and brand awareness campaigns.
+ Introduced new technologies, tactics, strategies, and processes to further expand campaign effectiveness.

Digital Media Advertising / Planning

AREA203 is a digital marketing outfitter. We offered a comprehensive range of digital marketing services, including strategic services, performance optimization, creative design and implementation, analytics, digital engagement, and emerging platform integration. Our focus is to build lasting relationships with our clients that are geared towards growing their companies into industry leaders.

Upon first arrival, I worked with clients and vendors to deliver on time and on target results that exceed goals and expectations. Additionally, I oversaw a team dedicated to manage client accounts, grow successful campaigns and project management.
+ Develop project briefs and statements of work and monitor team utilization to optimize staff performance.
+ Facilitate and contribute to research and strategy projects that influence and guide client business plans.

Senior Account Executive

Manage customer experience at all contact points. Includes marketing, branding, industrial design,
product interface, “out of box” experience, consumer satisfaction/research, portfolio improvement and market research.

+ Created consumer research, feedback, and product improvement processes.
+ Led website/print campaign for consumer targeted promotional/educational resource.
+ Built Social Media team, developed strategy and implementation for marketing and customer service purposes.

Consumer Insights

Managed product portfolio and introduction of new services product model.

+ Grew international/domestic mobile and landline business.
+ Launched nine international products and directed five current product transitions
+ Improved worlwide awareness, maintained large customers, provided platform for expansion
+ Product efforts helped land Telecom Italia, a multi-million dollar customer
+ Collaborated with sales from Europe and Asia to build channel, Asia increased 65%
+ Relaunched products losing money to increase revenue in channel by 25% in first year Market research, solution brainstorming, created business cases for each application

+ Defined revenue streams, pricing, and market ROI, potential 3 year revenue of 25% of business
+ Coordinated internal and external teams to develop advanced, user-centric applications
+ Developed mobile hardware/software solutions for services vehicle: GPS, remote diagnostics
+ Directed development of applications infrastructure/interface: calendar, e

Category Management

Clarity, a division of Plantronics, Inc.

Coordinated internal engineering, marketing, and sales resources with external software developers, industrial design, market research, and manufacturing resources to create record-successful solutions for the target market. Lifecycle management of services and consumer electronic products for the hard of hearing market.

Semi-Medical and Consumer Electronics. Coordinated internal engineering, marketing, and sales
resources with external software developers, industrial design, market research, and manufacturing resources.
+ Sole designer on product that won 2009 CES Innovations Award and another featured on ABC’s Extreme Makeover: Home Edition. Led in all phases: research, design, manufacturing, operations, and marketing.
+ Life cycle management of services and consumer electronic products for the hard of hearing market.
+ Created a new brand language, out of box experience and design culture for product and packaging

Product Specialist

Marketing / Sales / Promotions Field Representative. Covered western US, 12 states.
+ Brand awareness and promotions work solely for a major account, Verizon Wireless
+ Planned and coordinated marketing strategies and events involved in major campaigns
+ Worked closely with Verizon Wireless niche and mass channel marketing and sales teams
+ Managed and trained retail sales and event marketing teams, partnered with large retailers

Marketing/Promotions

Find out detailed information about Wes Barker, Strategic Marketing in Fort Collins, CO

Wes Barker: Strategic Marketing in Fort Collins, CO

Wes Barker

Sierra Trading Post

Sierra Trading Post

AREA203

AREA203

Plantronics, Inc.

Plantronics

Plantronics

Marketing Werks

Georgia Institute of Technology