Fashion

Lifestyle

Outdoor

Streetwear

Music

Gardening

Scuba diving

Boxing

Martial arts

Swimming

Reading

Traveling

Spinning

Art history

Kickboxing

Learning languages

Writing (creatively and blogs)

Bosu

Foreign films

Body sculpting and stretch

Aquafitness

Director of Web Communications

-Built business case and RFPs toward the purchase of the university's first, large-scale, web content management system for its public website, employee intranet and student site.
-Act as project director for the university's first web content management system, managing in-house team, as well relationships with 3 vendors.
-Oversaw major redesign of Concordia.ca and its new, news & events section that led to 80-percent increase in unique visitors.
-Successfully created and streamlined processes/workflows and job profiles that led to increased efficiency, productivity and performance over the previous year.
-Tripled the size of my team to 15 from 5 in just 2.5 years.
-Devised and executed digital communications strategies that included tactics for increasing visibility through mass email campaigns and newsletters, as well as social media. 
-Led comprehensive and/or competitive analyses into current social media and mobile communications landscape  

•Developed and implemented an integrated marketing communication strategy for alumni and donor relations
•Contributed to strengthening the Concordia brand worldwide through clear and consistent messaging in print publications, press releases, web content, and other marketing communications channels
•Created the communications plan for the university's next capital fundraising campaign and led the project from a communications perspective
•Generated positive media coverage of activities, initiatives, and events related to the university’s alumni relations and fundraising efforts
•Effectively managed eight staff members and large budget, often coming under budget
-Assisted in strengthening outreach efforts aimed at about 100,000 alumni worldwide by providing effective communications materials across multiple channels  
-Revamped the Concordia University Magazine, the most widely circulated and read communications publication for alumni 

Director, Communications

-Developed a marketing communications plan for their B2C and B2B websites
-Launched redesigned B2B website
-Created and edited marketing communications collateral (e.g., factsheets, brochures, etc.)

Marketing Director

-Built company’s first marketing communications department
--Effectively managed five direct reports and large budget
-Launched successful B2B and B2C quarterly marketing plans and campaigns 
-Contributed to controlling costs and stabilizing revenues, reversing six-year, 10% decline 
-Revamped corporate internet and extranet to double number of monthly visitors (60,000 from 30,000)
-Led branding and re-branding activities

Senior Manager, Marketing Communications

-Developed and managed up to 7 global, multi-language internet portals
-Built first company-wide intranet for 10,000 employees in 72 countries 
-Managed up to 4 staff and relationships with multiple vendors and partners
-Drew up and implemented quarterly B2B marketing communications plans
-Raised and reinforced brand awareness through public relations and advertising
-Earned Fujitsu President’s Award for Branding and Promotional Activities undertaken across 200 Fujitsu global websites

Manager, Marketing Communications

Find out detailed information about Lucy Niro, Director of Web Communications in Brossard, QC

Lucy Niro: Director of Web Communications in Brossard, QC

Lucy Niro: Director of Web Communications in Brossard, QC

Lucy Niro

Concordia University

Concordia University

StockTrak

The Institute of Canadian Bankers

Fujitsu Consulting

Concordia University

McGill University