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Development Associate

Direct experience coordinating marketing, public relations and social media efforts; researching opportunities to creatively grow/promote a brand; possess the organizational skills to plan and execute events (fundraising events included); experience interviewing classmates and upper level management for newspaper (The Holcad - Westminster College) and newsletter (The Guidance Center) articles; ability to design promotional materials (brochures, flyers, direct mail, fact sheets); and basic administrative/office duties

Specialties: Microsoft Office (PC and Mac) and WordPress
Social Media (active user on Facebook, Twitter, Instagram, Vine, & Pinterest)
Fundraising
Creativity

? Actively coordinated social media (Facebook, YouTube, LinkedIn), marketing, and public relations efforts for The Guidance Center
? Managed agency’s Facebook page; built significant fan base with an increase of 50 followers to nearly 800 in three years by posting relevant content
? Built, tested, and deployed email campaigns, verifying copy, layout, links, and dynamic content using VerticalResponse, boosting donor engagement and
online giving by 15%
? Managed agency’s website and copy with WordPress, updating donors on Center happenings including but not limited to client services and job postings
? Worked directly with the Center’s publicity, social media, and marketing team, 4eMEDIA Group, to increase agency’s local and regional presence
? Specialized in development activities including database management, communications, and the maintaining of over 3,000 donor records
? Launched the Center’s first #GivingTuesday campaign in 2014 and in conjunction with the Center’s annual appeal s

Search websites, blog sites and social media networks for the most recent R&B, hip-hop and rap news/music; blog daily about my findings; active on Twitter, Facebook and KillerHipHop.com; cover hip-hop related events in Los Angeles - attended & covered LA clothing brand Popular Brand's 1 year anniversary event in February 2013; attended 2 Chainz album LA release party for "Me Time"

West Coast Contributor

Managed public relations efforts for the sorority throughout campus 

Vice President and Public Relations Committee Member

Promoted event for Fox Television's American Idol to 1,600 students via Facebook, sidewalk chalking messages and interactive contests for students 
Worked closely with Froggy 95 Radio News Director Wade Sutton, who also served as lead writer and host for event
Conducted weekly meetings to discuss strategies and assigned roles to members to publicize the event via local media outlets

Firm Director

Public Relations Experiential Studies Class 	     Fall 2010
Enhanced current website and Facebook page by moving product images and using a consumer-engaging language, resulting in a 26 percent increase
Performed online research to re-direct marketing efforts towards children that resulted in an after school art program of 3 local elementary schools

Public Relations Coordinator

Designed and created promotional materials using Microsoft Publisher and Adobe Photoshop for fundraising campaigns/events and golf outings yielding 500+ participants and in total raised over $500,000
Compiled media directories and wrote and distributed press releases to local TV, radio and print media in the Pittsburgh area
Individually planned and executed Wine & Dine fundraiser of 45+ people, raising over $1,200 by collaborating with the restaurant owner

Special Events Intern

Wrote feature articles and special interest pieces for both assigned and personally chosen topics for The Holcad, using both print and broadcast writing styles
Interviewed students and upper level staff of the college to spread awareness of current issues on campus
Covered on-campus events, including Greek life fundraising events, community happenings and openings for on-campus theatre productions 
Worked closely with Holcad editors and staff to pitch story ideas and to generate newsworthy topics appropriate for the specific target audience

Journalism I & II

Find out detailed information about Sara Ergen, Development Associate in Redondo Beach, CA

Sara Ergen: Development Associate in Redondo Beach, CA

Sara Ergen

The Guidance Center, Long Beach

KillerHipHop

National Social Sorority

Public Relations Student-Run Firm

Hoyt Institute of Fine Arts

The Leukemia and Lymphoma Society

The Holcad, Westminster College's Student-Run Newspaper

Westminster College (PA)