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freelance graphic design

Designer with over 15 years professional experience specializing in multimedia graphic arts. Graphic design professional experience includes print and email design, as well as html coding, UX/UI design and WordPress development. Industry experience in photography, e-commerce, brand management, and product development. Unique combination of a print and web designer, wrapped up in an everyday problem-solver.


-    Designer of company branding, promo collateral and website design, WordPress sites, photo editor, identity design, email marketing, custom albums and wedding and event invitations
-    Clients: House of An, Sara France Photography, Gerson Photography, World Wide Packets, Inc./Ciena, Je Cole Productions, Subimo/WebMD, Surf & Sand Resort, Maderas Golf Club, Rancho Bernardo Inn, The Cadillac Hotel, Architectural Mailboxes, Third Wave Technology Services, Inc, Tangerine Marketing, Metzger Law Group, Pasolivo Olive Oil, Charternet Web Solutions, Diversified Technical Systems, Inc., Friends of Weaver
-    Website Design: seeski.com, fishdestin.net, tacohookedup.com, fishseaplay.com, sarafrancephotography.com, rpbrands.com, ciena.com, thecadillachotel.com, toxictorts.com, houseofan.com/bestasianrestaurantoc/


-    Restructured email marketing creative and integrated new ESP vendor, that has resulted in 300% increase in revenue, 200%increase  in engagement, overcoming an aggressive daily promotional campaign schedule, using more targeted segmentation, clean and concise messaging
-    Worked directly with Marketing Team to strategize new welcome wave, abandonment and product recommendation campaigns that increased revenue by another 200% within the first month of implementation
-    Stabilized branding of B:B and B:C channels within the extreme niche market of classic car restoration while working closely with Founder/CEO and Marketing Director
-    Executed company vision into powerful sales materials, email marketing, magazine ads, product launches, SEM assets; currently reinventing a new company UX/UI

Senior Graphic Designer

-    Design of UI for next generation website from the ground up while simultaneously problem-solving friction within the current site, as well as 5 other child sites
-    New web-based service product development through UI design
-    Landing page optimization analysis, using heat maps, Google analytics and click data
-    Key member of Addy Award-winning podcast team; asset creation such as site banners, social media posts, infographics, for projects with high-profile partners Buzzfeed, Spike TV and MLB cross-promotion events
-    Developed themes and collateral for events of various internal committees such as Core Values, Experian Partner Summit and other company conferences, reaching over 3000 employees


-    Managed brand consistency for promotional and new product campaigns encompassing UI integration, landing pages, SEM, segmented emails, direct mailers, package stuffers, lobby signage, social media and mock-ups to illustrate practical use
-    Created company social marketing initiative by building its blog and various social sites, gaining over 1000 Pins for the Meaning of Color infographic, 1000s of shares for free vector file downloads, increasing conversion within a single vertical by 300%
-    Responsible for maintaining email marketing campaigns including HTML development, scheduling, list segmentation, and A/B testing
-    Mentor junior designers in all aspects of email marketing with training in HTML and email deployment; task management within team through implementation of a project management tool and cross-departmental communication


Senior Graphic Designer / Graphic Design Manager

-   Development of company’s visual strategy and style guidelines to provide compelling and consistent packaging, website and trade show booth design
-   Worked closely with product managers and Senior VP of Marketing & Sales to materialize powerful communication and sales collateral, email marketing, magazine advertisements, product development and partner marketing materials
-   Company-wide branding update with associated redesign of B:B and B:C interfaces.
-   Facilitated client community through effective incentive promotions, regional user group meetings and the development of an interactive client community site


-   Operator of highly developed Cyberware 3D scanning equipment of both full body and model objects for 3D model preparation and wireframing for animation

Digital Scan Specialist - Internship

Find out detailed information about Narinnai Candie Gandara, freelance graphic design in ROSSMOOR, CA

Narinnai Candie Gandara: freelance graphic design in ROSSMOOR, CA

Narinnai Candie Gandara

Purplecandiecane

Original Parts Group Inc

Experian

Postcard Press / Next Day Flyers

Pctage, Inc

Nexus Digital Studios

University of California

University of California