Iris Yen

Iris Yen

Vice President
Location: Redondo Beach CA
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Summary

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Iris has over 15 years of experience in marketing and public relations, focusing on youth culture, fashion, action sports, outdoor lifestyle and music. Iris has a proven history of driving strategic brand growth through marketing and communications tactics. She is a highly strategic, effective and entrepreneurial leader who has lead global multi-functional teams to increase brand awareness and revenue growth. Iris is an architect of change and passionate about brand building; crafting the DNA and culture of a brand and sharing a thoughtful, relevant and meaningful story internally and externally. Prior to American Eagle Outfitters, Iris held senior positions at both Fortune 500s as well as independent agencies. Iris' agency experiences include overseeing the consumer and fashion practice of an impactful, award-winning communications firm. As a senior executive with Quiksilver and Universal Music Group, Iris honed her skills in social media, corporate social responsibility, investor relations, celebrity PR, cross-functional management, omnichannel platforming, and entertainment/lifestyle partnerships. Iris holds a degree in Marketing and Anthropology with a minor in Psychology. Her specialty is in youth culture branding aka making a brand cool to the demographic that owns the word. In 2012, Iris and her marketing team at Quiksilver won the prestigious 2012 SIMA Image Awards in two categories. One for Women's Apparel Brand of the Year (Quiksilver Women's) and one for Women's Marketing Campaign of the Year (Roxy - Let the Sea Set You Free). + Fluent in Mandarin Chinese + Fluent in conversational French + Specializes in social media strategies + Entrepreneurial spirit; skilled in building teams, departments and brands from ground up + International expansion and brand training + Action sports & brand video production

Work Experience

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Interests & Groups

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INTERESTS
  • no interests
SPORTS
  • Snowboarding
  • Surfing
  • Yoga
  • Hiking
  • Sailing
  • Rock Climbing.
GROUPS
  • Board Member
  • JetBlue Airlines
  • Consumer Advisory Board Board Member
  • SIMA (Surf Industry Manufacturing Association)
  • PR Panel

Education History

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