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Graphic design

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Director of Communications and Marketing

Communications professional with experience in marketing, community-based initiatives and involvement, environmental services, and public relations. Expertise in writing, fieldwork, social media management, innovative marketing insight and growth strategies, content development, community event outreach, key partnership development, marketing, brand development, and social media. Proficiency in proposal writing, presentation development, and client based projects.

Passionate about environmental issues and seeking an outlet to serve the community in a role to educate and make a difference.

Has held roles in non profit and for profit organizations and has developed and implemented messaging and campaigns for both internal and external audiences. 

Working to bridge the communication gap between science, conservation and the general public through multiple social media platforms, traditional marketing channels and photography.

See my work on Program Evaluation-Environmental Education in the Projects section of my profile.

Develop and execute strategic communications plan to enhance presence in community.
Tell organization’s story through multiple platforms (social media, print, web, collateral, community events).
Serve as main media contact for organization.
Issue press releases, do interviews, cultivate relationships with media outlets. 
Manage website content and html platform.
Collaborate with local and satellite-based creative professionals.
Communicate complex scientific topics, issues and ideas in order to educate general public and encourage pro-environmental behavior in community.

Educate middle-school students on environmental issues.
Lead naturalist for rain forest habitat component.
Conduct and develop environmental education presentations dealing with conservation.
Develop curriculum and script for hour-long tours.
Handle Q&A sessions with students and adults.

Environmental Educator/Naturalist

Management of aviary traps throughout Santa Ana River region.
Participate in the management of the brown-headed cowbird, a brood parasite, in the Santa Ana Canyon area during the breeding season.
Native and invasive bird/raptor species identification and care.
Work with area biologists to improve the reproductive success of native birds, especially the endangered least bell's vireo.
Maintain accurate data collection records.
Communication with community members regarding bird/raptor dangers.

Field Assistant

Conducted field work and research aimed at protecting coastal bottlenose dolphin population.
Surveyed bottlenose dolphin population.
Maintained and collected accurate data related to marine mammal and human activity. 
Photographed/filmed dolphins and related human and bird activities.
Assisted in analyzing data to be used for ocean conservation practices.

Research Assistant

Coordinates quarterly organization-based magazine.
Writes scripts, articles, press releases and communication plans for organization.
Proofreads and edits organization materials.
Serves as internal department liaison for organization.
Serves as photographer for quarterly magazine.
Initiates outreach for community-based programs.
Aids in development and distribution of marketing toolkits.
Maintains photo and video library for organization.
Serves as a point of contact for community concerns.
Develops partnerships with outside organizations to ensure organization visibility and presence.
Works with journalists and writers to communicate organization messages.

Public & Community Relations Coordinator

Wrote and edited press releases, marketing materials, scripts and publications with national and regional exposure.
Served as first point of contact for external requests and inquiries.
Project manager for departmental job requests from within the organization.
Assisted in development and distribution of marketing toolkit for chapters.
Maintained photo and video library for Disaster Services and Blood Services.
Lead copywriter for ad campaigns and interactive material.
Contributed to development of PSAs, annual calendar, websites and other marketing initiatives.
Planned and implemented market research projects.
Developed multi-medium marketing campaigns (print, web, social media, film, ads, photography)

Writer/Communications Sepcialist

Find out detailed information about Cynthia L., Director of Communications and Marketing in Placentia, CA

Cynthia L.: Director of Communications and Marketing in Placentia, CA

Cynthia L.

Orange County Coastkeeper

Fullerton Arboretum

Santa Ana Watershed Association

Coastal Dolphins of Orange County

PIH Health

American Red Cross Southern California

Art Center College of Design

California State University-Fullerton

Pitzer College