The role of video in today's business world is more prevalent than ever and only growing. Whether it's B2B or B2C, industry leaders are bringing their video production in-house to cut costs and stay with the times. As a video curator I have taken it upon myself to be sufficient in all aspects of video production. In my current position as digital media coordinator, I have gained insight into the conceptual side of a video marketing campaign to add to my technical knowledge of production. Whether its a narrative, documentary, promotional, or a live stream project my videos are always focused on telling the story.