Fashion

I am a recent graduate with a Masters Degree in Luxury Fashion Management focused on enhancing my professional career in the field of fashion marketing and communication of luxury goods. 

From my previous experience in the roles of Fashion Marketing and Public Relations Assistant for companies like BCBGMaxazria, Paul Smith, Etro and Elle India, I have researched fashion-marketing trends, identified target markets and pitched strategies to communicate with them. I have also worked on developing rigorous marketing strategies for different promotional campaigns while monitoring competitor activity and making monthly performance reports based on the results. I have had the opportunity of working directly with the executive team in these companies.

My educational background and experience in the field of fashion design and business have helped me advance my skills in marketing, public relations, social media techniques, e-marketing, branding, consumer behavior and trend forecasting. I believe I possess the ability and initiative to deliver professional input as a Marketing Assistant/ Marketing Coordinator within the fashion and luxury goods industry.

- Created research plans and power points for the executive team
- Developed strategic pitches based on a variety of industry trends and events 
- Executed stylist and publication requests for different stories and events
- Managed sample send outs and returns on a new sample logging software called Fashion GPS

Public Relations/Marketing Intern

- Managed advertising requests for online and print 
- Placed adverts in the press - local, regional, national and specialist publications
- Monitored competitor activity and made monthly reports on the marketing results 
- Managed social media presence on all relevant platforms

Public Relations & Marketing Assistant - Paul Smith and Etro

- Worked in collaboration with designers, brands, advertisers and suppliers for special events
- Maintained and updated customer databases and coordinated marketing projects 
- Assisted the team in organizing events for the magazine
- Visited clients to sell ad space

Marketing and Sales Intern

- Analyzed trend forecast and conducted market research 
- Developed concept stories for catalogue & campaign shoots
- Assisted in digital marketing, E-commerce for the Womenswear range
- Assisted in developing rigorous marketing strategies for promotional campaigns

Jr. Creative Designer

- Assisted in conceptualization of designs for the Spring/Summer’12 collection         
- Assisted in sample development and conducted fit sessions 
- Created detailed tech packs of garments, trims, prints and embroideries for production

Design Intern

Find out detailed information about Rajve Mehhta,  in New York, NY

Rajve Mehhta: in New York, NY

Rajve Mehhta

BCBGMAXAZRIAGROUP

Genesis Luxury Fashion Pvt Ltd

Elle Magazine

Provogue India Ltd.

Sepia - Vivaan Fashions Ltd

National Institute of Fashion Technology

Savannah College of Art and Design