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Health & Fitness

Senior Search Marketing Manager

A highly motivated professional seeking to obtain an exciting and teamwork-oriented position that will utilize my experience and insight while providing further knowledge and personal growth.

Manage all metrics of bid management through Google Adwords, Bing Ads, Marin and Kenshoo
Forecast and strategically manage multi-million dollar budgets 
Implement, optimize, and analyze ad copy and landing page A/B and multi-variant testing
Increased conversion rates and click through rates up to 25% with landing page redesign and ad copy tests
Act as an agency to other ECS business units to launch PPC campaigns from start to finish
Utilize mobile best practices for bidding strategy and creative optimization
Manage second tier search partners including Admarketplace, Ad.net, and Ask.com
Coordinate multiple teams to implement new strategies, i.e. Creative, Optimization, Analytics teams
Use third party tools for competitive analysis to better understand the Search landscape for strategy
Attend marketing conferences to learn innovative best practices to create new tactics
Trained in SEO best practices and basic understanding of html coding
Promoted from Search Marketing Specialist to Search Marketing Manager to Senior Search Manager
Train and mentor new hires to understand Search best practices and Experian culture
Leads and coordinates all team building activities for 40-50 person Marketing team
Participates in two committees to promote culture for Open Air Policy and Health Education

•	Negotiated and executed spot TV and radio buys in West coast and Midwest markets for Paramount Pictures.
•	Managed multi-million dollar budgets for large scale local media buys
•	Negotiated schedules with Sales Representatives that met the client's objectives
•	Estimated ratings for active demographics using Nielson data and industry trends
•	Provided rationale and recommendations for schedules that deviate from plan or buying guidelines
•	Maintained relationships with Sales Representatives at local staions and rep firms for buys 
•	Attended meetings with TV and radio station executives to ensure a successful buying process
•	Consistently met deadlines while maintaining a high level of accuracy to detail 
•	Gained proficiency with Donovan Data System and all Local Broadcast tools

Broadcast Negotiator

•	Assisted Broadcast Negotiators through all phases of the buying process in assigned markets for Paramount Pictures.
•	Worked with Negotiators daily to monitor third party verification reports for updating make goods
•                 Assisted Negotiators on all major west coast market buys
•	Utilized problem solving skills for the invoice reconciliation process with invoice matching reports
•	Maintained relationships with Sales Representatives for buys and to resolve discrepancies

Assistant Broadcast Negotiator

•	Assisted the manager of college and lifestyle marketing
•	Internet research for information that was implemented in marketing plans
•	Coordinated large mail outs of marketing tools to college representatives weekly
•	Attended educational meetings for Universal and Fontana employees 
•	Proposed marketing ideas for specific campaigns

Marketing Intern

•	Aided the publicist and operations manager in various activities
•	Contacted magazines and newspapers for updated editorial information
•	Internet research and magazine research for updated press releases
•	Organized and shipped large mail outs for new album releases from the artists
•	Created poster and album displays in local record stores for new album releases
•	Filmed, produced, and edited documentary short of one of the artists

Intern

Find out detailed information about Santina Lay, Senior Search Marketing Manager in Costa Mesa, CA

Santina Lay: Senior Search Marketing Manager in Costa Mesa, CA

Santina Lay

Experian Consumer Direct

Group M Matrix

Mediaedge

Universal Music Group

The Militia Group

California State University-Fullerton